Overview
IMPIEGATO / A UFFICIO MARKETING ISCRITTO ALLE CATEGORIE PROTETTE L 68/99
Our esteemed client is a leading international food company with commercial activity in many markets across the world. For 100 years now, their passion is to offer products made from the best & freshest ingredients, managing a diversified portfolio with iconic brands and offering a high quality & tasteful experience, loved & trusted by their consumers. This role is based in LUXEMBOURG and is reporting to the Digital Marketing Manager. G.A.S. up to 70K + Bonus.
Responsibilities
* Responsible for all day-to-day operations: from the planning process to the implementation and optimization of Social Media campaigns (Facebook, Instagram, Pinterest, TikTok), of digital video campaigns (YouTube) and paid search campaigns (Google Search) – direct buying.
* Upload and manage keywords, ad creative, and ad extensions for Search campaigns. Perform ongoing keyword discovery, expansion, and optimization. Utilize bid management tools to maximize the effectiveness of campaigns.
* Oversee daily performance, budget pacing, and trends to meet campaign goals. Make necessary campaign optimizations.
* Perform A/B tests and experiments in paid media to gather new recommendations for the media strategy.
* Plan and schedule organic content in social media. Review organic performance results for assigned markets.
* Contribute to defining guidelines and best practices for social media organic strategy.
* Identify food trends through Pinterest trends, and create a content proposal for paid media tailored to the market needs.
* Assist in managing the website, uploading content, and coordinating with the external agency for functional updates.
* Track, report, and analyze all digital marketing campaigns and website analytics.
* Monitor market trends in the food and dairy sector through the internal social listening tool.
* Present results to leadership as needed.
* Liaise with the Company's International marketing teams for implementations of each Country's digital activities.
* Other duties as assigned.
Qualifications
* Bachelor's degree, preferably with a focus on advertising, marketing, business administration, or communications
* Approximately 3-5 years' experience in paid search and Social Networks media buying
* Experience with search engine platforms, web analytics tools, bid management tools, and other third party tools such as Google AdWords and Google Analytics, Facebook Business Manager
* Google Ads and Facebook Ads certifications are desired
* Strong project management skills
* Strong communication skills
* High attention to detail
* Proficient in analytical and Excel skills
* Languages: Fluent English. French or German are not required but it is a plus
«I candidati, nel rispetto del D.lgs. 198/2006, D.lgs. 215/2003 e D.lgs. 216/2003, sono invitati a leggere l'informativa sulla privacy consultabile sotto il form di richiesta dati della pagina di candidatura (Regolamento UE n. 2016/679). L'offerta è rivolta a candidati di entrambi i sessi, nel rispetto del D.lgs. 198/2006 e della normativa vigente in materia di pari opportunità. L'azienda promuove un ambiente di lavoro inclusivo e garantisce pari opportunità a tutte le persone, indipendentemente da genere, età, origine, orientamento sessuale o disabilità.»
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