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Brand creation director

Corsico
Experteer Italy
Pubblicato il 12 giugno
Descrizione

Ph3Experteer Overview /h3pIn this role you will steer Panerai’s creative expression across channels, leading a multidisciplinary team to shape compelling design, writing and digital content aligned with the Maison’s identity. You’ll custodialize and evolve the brand book, ensuring consistency and innovation across print, digital and experiential assets. You will drive cross‑functional collaboration, balancing global direction with local market nuances, while mentoring a high‑performing creative team and managing budgets and external partners. This is a hands‑on leadership role at the intersection of design, storytelling and luxury communication. /ph3Retribuzione / Benefits /h3ulliDefine and evolve Brand Creation strategy aligned with Panerai's vision /liliMaintain and evolve the Maison's brand book and visual identity guidelines /liliDirect end-to-end production of graphics, motion, video, photography and design content /liliOversee print, web, mobile and video asset development and delivery /liliLead interactive and print design projects (email, websites, UI, advertising, social) with cross-functional collaboration /liliAct as primary creative referent in project meetings to keep deliverables on track /liliChampion central/global coordination on creative topics with diverse stakeholders /liliIntegrate local market nuances into global creative and development processes /liliServe as central contact for creative direction across commercial, manufacturing, store design, events, internal comms and employer branding /liliStrategically manage content creation budget and ROI /liliOversee external partners and agencies, ensuring high-quality results /liliInspire, mentor and develop a world‑class creative team /liliParticipate in recruitment, onboarding and people development to sustain excellence /li /ulh3Responsabilità /h3ulli15+ years in creative direction, brand communication or senior creative roles /lili5+ years in leadership/directorial capacity, with experience in luxury brand environments and/or agencies /liliProven mastery of visual identity systems and brand book stewardship /liliExtensive multi-channel design and content production experience (digital, print, video, experiential) /liliAdvanced proficiency in Adobe Creative Suite; 3D tools such as Cinema 4D and Rhino /liliKnowledge of digital and offset printing techniques /liliStrong conceptual thinking, strategic communication and presentation skills /liliCollaborative, proactive leader with strong organizational abilities /liliProven project management experience managing multiple initiatives to deadline and budget /liliPassion for design excellence, innovation, and solving complex creative challenges /liliFluency in English; proficiency in Italian and French is a plus /li /ul /p #J-18808-Ljbffr

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