We're working for Marketing & Communications agency part of the global Worldwide network, providing a wide range of services to its clients in Italy. Its primary focus is on providing integrated marketing solutions in Italy, with a strong specialization in the automotive sector.What they do: Integrated Marketing and Communications Solutions, Local Adaptation and Planning, Creative Campaigns.Scopra esattamente quali competenze, esperienze e qualifiche sono necessarie per avere successo in questo ruolo prima di candidarsi.The person who will take the role as Strategic Planner will be in charge of supporting clients in their marketing and communication activities.Will be responsible for Strategic Planning, collaborating directly with the account director, the creative director and the other strategic planner of the agency.Will have report to the Senior Management. The person who will take this role will also have to liase with client's Marketing Director and Marketing team, and coordinate his/her work with rest of the team (Media, Account, creative) and with the external suppliers (Event agencies, Digital suppliers etc).Overall responsibilities include:To draw brand and product communication strategies, including new product launches as well as the adaptation of international strategies to the Italian market to support business objectives, build brand equity and reach marketing KPIs.To draw strategic briefings to the creative team as well as to the external vendors, if needed.To ensure the alignment of all communication assets with brand/product positioning and target.To Run regular competitors' analysis, market analysis, consumer analysis and to provide relevant insights and suggestions for clients.To support clients' decision making process through Marketing Intelligence Tools (Consumer Research, Trackings, Competitive Analysis and Trend Monitoring). Run ad hoc researches, when required, by identifying the most suitable research partner in agreement with client.To ru