Ph3Digital PR Influencer Marketing Specialist /h3 pTP-Link is a global leader in networking and smart home solutions, committed to delivering reliable, high-quality products that connect people and businesses worldwide. TP-Link Italia is growing its local marketing team and is looking for a talented and motivated bDigital PR Influencer Marketing Specialist /b to support our brand visibility and digital growth in the Italian market. /p pWe are seeking a creative, data-driven, and highly organized bDigital PR Influencer Marketing Specialist /b to plan, execute, and manage influencer collaborations across multiple platforms. This role will be responsible for identifying high-potential Key Opinion Leaders (KOLs), negotiating partnerships, launching influencer campaigns, and monitoring performance based on defined KPIs. The ideal candidate will work closely with the internal Marketing and E-commerce teams to ensure that influencer activities align with brand strategy and business objectives. /p h3Key Responsibilities /h3 ul liDevelop and implement Digital PR and Influencer Marketing strategies to support product launches, brand campaigns, and always-on digital communication. /li liIdentify, evaluate, and recruit high-potential creators and KOLs across Instagram, TikTok, YouTube, Twitch, and emerging social platforms. /li liNegotiate contracts and manage ongoing relationships with influencers, agencies, and content partners. /li liPlan and execute end-to-end influencer campaigns, including briefing, creative coordination, content review, approval processes, and final delivery. /li liMonitor, analyze, and report on campaign performance using KPIs such as reach, engagement, conversions, and ROI. /li liCollaborate with the Marketing team to integrate influencer activities into broader communication and Digital PR plans. /li liSupport the E-commerce team in driving traffic and sales through creator-driven campaigns and affiliate programs. /li liManage campaign budgets, ensuring cost-effective partnerships and maximizing return on investment. /li liStay up to date on social media trends, platform evolutions, and competitor strategies to continually optimize influencer effectiveness. /li /ul h3Requirements /h3 ul liBachelor’s degree in Marketing, Communication, Digital Media, or related field. /li li2+ years of experience in influencer marketing, KOL management, or digital campaign execution (preferably in consumer electronics, tech, or lifestyle brands). /li liStrong understanding of social media platforms and influencer ecosystems in Italy. /li liExperience working with influencer management tools, analytics platforms, and social media insights. /li liExcellent negotiation, communication, and relationship-building skills. /li liData-driven mindset with strong analytical abilities and KPI-oriented thinking. /li liAbility to manage multiple projects simultaneously and work in a fast-paced environment. /li liFluent inItalian and English (written and spoken). /li /ul h3What We Offer /h3 ul liThe opportunity to contribute to the growth of one of the most dynamic brands in the Italian IT market. /li liA young, international, and fast-growing working environment. /li liProfessional growth with ongoing learning and development opportunities. /li /ul pTP-LINK is always on the lookout for energetic individuals, who are enthusiastic about their work and willing to learn. We are a global company that values diversity and thrives on entrepreneurial values. Since the inaugural of the IT office (TP-Link Italy S.R.L.), the company has established remarkable growth and has been keen at sharing back with its employees. TP-LINK offers a great working environment, competitive salary and company bonus, if you have what it takes to join the world's #1 market share Wireless LAN Company then please send your resume to. /p pReferrals increase your chances of interviewing at TP-Link Italia by 2x /p pWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. /p /p #J-18808-Ljbffr