The role
We are seeking a dynamic and motivated Digital Marketing Associate to join our marketing team in Milan. The ideal candidate will have a passion for marketing and a keen interest in the asset management industry. The Digital Marketing Associate oversees the company’s digital properties and plans activities in line with broader business goals.
Strategic and general responsibilities
* Digital Presence & Brand Building
* Contribute to the firm’s digital strategy by suggesting improvements to channels, content formats, and client engagement initiatives.
* Ensure digital activities are aligned with brand positioning and overall corporate strategy.
* Own and maintain the editorial plan (themes, formats, cadence, channel mix) and translate it into an actionable calendar across channels.
* Market & Competitor monitoring across channels
* Explore new digital tools, channels, and formats that could enhance communication with investors.
* Contribute to process improvements in campaign management, analytics, and reporting.
* Work with investment teams to translate market insights into accessible digital content.
Day-to-Day Tasks
* Update and maintain the corporate website with news, fund updates, and thought leadership content.
* Draft and schedule social media posts, ensuring alignment with editorial calendar.
* Coordinate translations and adaptations of content for different markets.
* Set up, optimise and monitor digital campaigns (email, Google Ads, LinkedIn Ads).
* Ensure targeting, segmentation, and scheduling follow internal guidelines and compliance requirements.
* Use Google Analytics and other analytics tools to track performance and website metrics
* Act as Community Manager: engage with followers, respond to comments, and escalate client-related queries to the appropriate teams.
* Email marketing: own the entire process (from content, targeting, lists, analytics)
* Be the point of contact for Pardot and Salesforce queries, in close collaboration with the IT team
* Prepare, update and maintain a KPI tracker for all marketing activities (social media, events, media, website, etc)
* Review all marketing materials (presentations, reports, newsletters, social posts, website content) to check spelling, grammar, consistency, and compliance with brand tone of voice.
* Coordinate with compliance to ensure materials meet regulatory standards before publication.
The candidate
The ideal candidate will have:
* Master’s degree in Marketing, Communications, Business or a related field.
* 3-5 years of experience in digital marketing (previous experience in the financial sector is appreciated).
* Strong organizational and project management skills.
* Familiarity with B2B and B2C marketing.
* Experience with the use of WordPress
* Solid understanding of SEO (on-page, metadata)
* Experience with CRM systems (Salesforce preferred).
* Experience with email marketing and marketing automation systems (Marketing Cloud Account Engagement / Pardot preferred).
* Extensive experience in the use of Google Ads, Analytics (GA4), Tag Manager, Social media advertising
* Basic knowledge of HTML, CSS or any other markup language
* Nice to have: Adobe Creative Cloud suite (Photoshop, Illustrator, InDesign)
* Proficiency in Microsoft Office.
* Excellent verbal and written communication skills.
* Fluency in Italian and English; fluency in any other languages is a plus.
* High interpersonal and organisational skills, with a strong work ethic.
* Excellent attention to detail.
* Ability to manage internal stakeholders.
* Ability to work across regions.