Position Snapshot
- Nespresso Italy, Milan HQ (Assago)
- Permanent full-time role
- Master’s degree in Marketing, Communications, Economics, or a related field.
- 3–5 years of experience in media planning or brand communication, ideally within FMCG or premium consumer brands, working with leading organizations or media agencies.
- Strong understanding of upper-funnel media strategies (TV, CTV, Print, OOH, branded projects) and familiarity with media KPIs and performance tracking
- Fluency in Italian and English is required.
Position Summary
You will be part of Nespresso marketing team, joining the Brand and Communication team. You will work closely with the rest of Nespresso Marketing team, Nestlè Media Team and media agencies to come up with the most effective ATL communication strategies for Nespresso.
In this role, you will design the ATL communication strategy activities for the upcoming year based on market needs while managing day-to-day projects.
A Day in the Life of a Brand Media Specialist:
- Guide the media agency in planning and executing offline media, such as TV, Connected TV (CTV), OOH, Print, ensuring alignment with upper-funnel objectives such as brand awareness and consideration.
- Manage brand media budget, collaborating with the media agency to guarantee accurate budget allocation, campaign setup, and performance tracking across all channels.
- Coordinate with the broader marketing team to co-build brand campaigns, integrating input from content and product teams for cohesive execution.
- Liaise and build a relationship with media partners
- Define and monitor KPIs for both traditional and digital media to measure campaign effectiveness and optimize results.
- Act as the main point of contact between local teams and Nespresso HQ/Nestlé media teams to align on global guidelines and best practices
- Provide strategic input on media planning and contribute to agency contract negotiations and audit
- Ensure compliance with brand and media guidelines across all campaigns and touchpoints.
- Analyze campaign performance reports (TV, CTV, and digital) and share actionable insights with internal stakeholders.
- Manage timelines and deliverables to guarantee smooth execution of media plans.
- Stay updated on media trends and innovations in TV, CTV, and digital brand advertising to recommend new opportunities.
What will make you successful?
- Experience in managing media agencies and coordinating with cross-functional teams (content, product, marketing).
- Strategic mindset with analytical skills to interpret campaign data and optimize performance.
- Proactive, collaborative, and solution-oriented attitude, with excellent organizational and communication skills.
- Experience on B2B media plans is a plus
- Fluent in English (written and spoken); additional languages are a plus.
- Proficiency in Microsoft Office Suite; knowledge of media planning tools and analytics platforms is an advantage.