Experteer OverviewIn this role you will own and optimize the B2B self‐service pipeline to convert inbound merchant interest into live partnerships across Europe. You will work with cross‐functional teams to align product, CRM, and advertising, while guiding an external media agency on campaigns. You'll prototype with AI, build landing experiences, and run experiments to improve funnel performance and cost efficiency. This position combines hands‐on media management with data‐driven experimentation in a fast‐growing, cross‐market environment.Retribuzione / BenefitsOwn performance of B2B paid campaigns across Google Ads and Meta Ads, guiding an external agency to optimize strategy and executionManage and evolve HubSpot workflows powering the self‐service pipeline including lead qualification, automated communications, deal progression, and nurturingCollaborate with Product on a new B2B onboarding portal ensuring CRM integration and trigger configurationDesign, execute, and analyze A/B tests across the merchant funnel (landing pages, emails, onboarding touchpoints)Analyze campaign and funnel data to derive actionable insights linking advertising activity to business impactMonitor and optimize cost per Qualified Deal across all active marketsResponsabilità3-4 years in growth/performance marketing or demand generation, ideally B2BHands‐on experience with Google Ads and Meta Ads with at least EUR 500K annual budgetExperience with a CRM platform (HubSpot preferred): workflows, automations, deal pipelinesVersatility across paid media, CRM, and analytics in agency, consulting, or in‐house settings
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