PbPosizione: /b Senior Marketing Data Analyst /p pJoin Edenred UTA Mobility, a leading provider of fuel cards and mobility solutions in Italy, with a history dating back to 1963. We are seeking a skilled Senior Marketing Data Analyst to transform data into strategic insights and support marketing decision-making through advanced analysis and automation. /p pbKey Responsibilities: /b /p ol libAnalysis and Reporting: /b Collect, process, and analyze marketing data (digital and offline) to optimize campaign performance. /li libMarketing Automation: /b Implement and optimize automated communication flows (e.g., email marketing, lead nurturing, CRM). /li libData Strategy: /b Define KPIs, develop dashboards and advanced reports for monitoring marketing and product performance. /li libCustomer Insights: /b Analyze user behavior and lifecycle to improve acquisition, retention, and conversion strategies. /li libProject Management: /b Coordinate data-driven marketing initiatives, collaborating with internal teams (CRM, Product, Content, IT) and external partners (agencies, suppliers). /li /ol pbCandidate Profile: /b /p ul li5-7 years of experience in a similar role, preferably in digital companies or consulting. /li liMaster's degree in Economics, Statistics, or related disciplines. /li liExcellent knowledge of SQL, Excel, Google Analytics 4, Tableau / Power BI, and marketing automation tools (e.g., HubSpot, Salesforce Marketing Cloud, Marketo). /li liKnowledge of A/B testing, attribution modeling, and predictive analytics. /li liExperience managing marketing projects and collaborating with cross-functional teams. /li liGood command of English. /li liAbility to translate complex data into clear, actionable insights for decision-makers. /li liAnalytical mindset and problem-solving orientation. /li liExcellent communication and data storytelling skills. /li liExperience with predictive modeling, applying data science and machine learning techniques to improve targeting and segmentation. /li liExperience using Python or R for advanced analysis and statistical modeling. /li /ul pbAdditional Benefits: /b /p ul liPermanent contract. /li liWelfare plan. /li liHealth and life insurance coverage. /li /ul pIf you are passionate about data-driven marketing and want to be part of a dynamic, multinational environment, submit your application and become part of our team! /p #J-18808-Ljbffr