Job Description
Position: Trade Marketing Expert (Italy
)
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Position Reports to: Senior Trade & Marketing Manager – Southern Euro
pe
Location: Milan, It
aly
Industry: FMCG – Healthcare / Be
auty
Role P
urposeThe Trade Marketing Expert is responsible of a brand portfolio for executing brand, trade marketing and category management strategies in the Italian market, with a strong focus on collaboration with the local distributors in Mass market and pharmacy ch
annel.
This role acts as a key interface between Brand Marketing, distributors, and field sales teams, ensuring excellent execution of 4P drivers, activations and in-store visibility to drive sell-out perfo
rmance.
Key Responsi
bilities
Distributor & Channel Partnership (Co
re Focus)Act as the primary Marketing partner for the Italian distributors, ensuring strong alignment on priorities, campaigns, and
executionSupport and guide distributor sales teams with trade marketing expertise
and toolsCo-develop and implement customer and pharmacy activat
ion plansEnsure excellent execution across the pharma/pharmacy channel and key
accountsMonitor distributor performance and propose corrective actions whe
re needed
Trade Marketing &
ActivationDevelop and deploy trade marketing plans adapted to the distrib
utor modelLead in-store activations, POS materials, and visibility i
nitiativesCoordinate product & brand launches and promotional cycles (canvass) with distributors and s
ales teamsDeliver compelling sales support materials and pre
sentations
Promotions & Commercial
ExcellenceDesign and manage consumer promotions (bundles, contests, spe
cial packs)Drive promotional pack creation and assortment optimization in collaboration with
distributorEnsure strong ROI and execution quality of all trade
initiatives
Market Insights &
PerformanceTrack sell-in / sell-out performance and
market dataConduct store checks, distributor reviews, and competi
tor analysisProvide actionable insights to optimize trade strategy and acti
vation plans
Cross-functional
CollaborationWork closely with Marketing, Ecom, Sales, Supply Chain, Business Analyst, Finance, and exte
rnal agenciesPartner with distributor on forecasting and demand pl
anning inputsCoordinate with regional teams to ensure consistency with
EMEA strategy
AI & Digi
tal EnablementContinuously explore opportunities to improve efficiency and impact through automation and AI-supported d
ecision-making
Operati
onal ExcellenceManage product coding, POS materi
als, promotionsOversee supplier coordination (agencies, POS materi
als, packaging)Ensure timely execution and delivery of all t
rade activities
C
andidate P
rofile Experience4–6 years in Trade Marketing / Marketing /
Sales within FMCGExperience working xpavfwm with distributors or indirect sales models is
highly preferredBackground in healthcare, beauty, or pharmacy channel is a
strong advantage
Skills
& CompetenciesStrong commercial acumen
and customer focusProven ability to work cross-functionally and influence externa
lly (distributors)Excellent execution and project
management skillsAnalytical mindset with data-driv
en decision-makingAgility, ownership, and
hands-on approachDigital curiosity and interest in AI-driven t
ools and
solutions EducationBachelor's or Master's degree in Marketing, Busines
s, or related f
ield Success FactorsStrong partnership with the Italian distribu
tors and sales teamsExcellence in pharma
cy channel executionAbility to translate strategy into high-imp
act trade activationEffective use of data and AI tools
to drive performanceMaintaining sustainable workload and collabora
tion within the team