Ph3Job Description /h3 pDrive growth. Turn performance into impact. /p pJoin us in bGenoa /b as bDigital Acquisition Coordinator /b, where performance marketing becomes a strategic growth lever, and every activation helps shape how travelers discover, consider, and choose their next cruise experience. /p pLive your ambition. Lead with impact. /p pYou will play a key role in accelerating customer acquisition through paid digital channels, supporting Costa’s commercial growth across markets and across the full customer journey. Operating at the intersection of data, media activation and cross‑functional collaboration, you will turn media investment into measurable business results. /p h3Responsibilities /h3 ul liPaid Digital Acquisition Strategy Activation – coordinate and activate paid digital acquisition initiatives across core performance channels (Paid Social, Display, Programmatic, Video, Affiliate and emerging platforms), translating commercial objectives into effective, cross‑funnel media activation plans across markets. /li liCampaign Optimization Performance Excellence – monitor, optimize and scale campaigns in partnership with media agencies and platform partners, improving efficiency against key KPIs such as traffic quality, conversions, CPA, ROAS and revenue contribution. Ensure strong alignment between media, creatives, landing pages and measurement frameworks. /li liInsights, Stakeholder Collaboration Continuous Improvement – transform performance data into actionable insights, supporting investment decisions and post‑campaign evaluations. Collaborate closely with ecommerce, digital media, brand, CRM, analytics and technology teams, contributing to the continuous evolution and effectiveness of Costa’s digital acquisition ecosystem. /li /ul h3What Makes You Unique /h3 ul li7+ years of experience in digital acquisition or performance marketing roles within complex, international organizations. /li liProven hands‑on experience managing paid acquisition channels excluding SEA (e.g., Paid Social, Display, Programmatic, Video, Affiliate, Metasearch). /li liStrong analytical mindset, with the ability to translate performance data into optimization actions and clear business recommendations. /li liSolid experience working with media agencies and cross‑functional internal stakeholders in dynamic, performance‑driven environments. /li liHigh level of ownership, autonomy and precision, combined with a test‑and‑learn and continuous improvement mindset. /li liFluent in English; experience in the travel, tourism or cruise industry is considered a strong plus. /li /ul h3What We Offer /h3 ul liFlexible lavoro da remoto policy and a smooth onboarding experience. /li liDaily meal vouchers, exclusive discounts and access to the platform for sports, travel and cultural perks. /li liFree medical insurance and additional welfare benefits for you and your family. /li liConvenient solutions such as Amazon Hub Lockers in our Genoa offices. /li liTailored learning programs, volunteering opportunities, wellbeing initiatives and a loyalty program that foster belonging. /li /ul h3Your Employment /h3 pOpen-term, full-time, hybrid. /p /p #J-18808-Ljbffr