We are currently in the process of recruiting a candidate to cover a position of Social Media Specialist.
Key Responsibilities:
* Develop and implement a data-driven social media strategy to grow brand presence and community engagement.
* Align content strategy with business goals, seasonal campaigns, and key brand initiatives.
* Identify and activate new social platforms or trends to drive innovation in our digital presence.
* Define content pillars and oversee the creation of compelling, on-brand content tailored to each platform.
* Work closely with designers, copywriters, and external agencies to produce high-quality assets.
* Maintain a social media content calendar to ensure consistency and alignment with marketing campaigns.
* Build and nurture online communities through active engagement, responding to comments, messages, and discussions.
* Develop ambassador and influencer collaborations to amplify reach and credibility.
* Foster user-generated content and brand advocacy among followers.
* Analyze and report on social media performance, providing insights and recommendations for continuous improvement.
* Monitor competitor activity and industry trends to stay ahead of the curve.