About us
Kering Eyewear is the world leader in Luxury and High-End Eyewear (Frames & Sunglasses), developing a unique 'ensemble' of powerful brands. We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle. Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner.
Your opportunity
We are currently seeking a PR & Influencer Marketing Manager Maui Jim who will report to Senior PR Manager as part of our dynamic PR team in Milan.
How you will contribute
* Manage and coordinate PR activities for the
Maui Jim brand
* Define and implement influencer marketing strategies in line with brand positioning, selecting profiles consistent with the brand's values and monitoring the impact of collaborations in terms of awareness and engagement
* Manage the relationship with talent agencies, managers and KOLs and ensure the development of the brand's Friend of the House community
* Coordinate and supervise the activities of the influencer marketing agency, with particular focus on planning, analyzing results and optimizing them
* Develop PR strategies consistent with the brand's values and positioning, identifying ad-hoc activities for different markets (e.g. social campaigns, dedicated events, collaborations with outdoor communities, etc.), promoting innovative ideas aligned with emerging trends
* Strengthen the presence and relevance of the brand in the main media channels - both print and digital - with a focus on lifestyle, sport, wellness, travel and tourism
* Ensure that the product image is always represented in a manner consistent with the authentic, premium and performance DNA of the brand
* Working closely with the Marketing, Communications, Social, Content, Retail Design and E-commerce teams to ensure strategic alignment between all activities and integrated brand communication
* Work with PR agencies to support the brand
* Collaborate with the team for the development of all brand PR assets (press releases, pack shots, cookbooks)
* Collaborate in the organization of Press Days
* Constantly share PR plans and results encouraging a continuous exchange of best practices
* Define and monitor the PR budget for the Brand, ensuring a strategic use of resources
Who you are
* Degree in Marketing or Communication
* At least 5 years of PR and influencer marketing experience, with proven results in community creation
* An English and Italian fluent speaker, additional language is a plus
* With advanced expertise in Excel and Power Point, FGPS, DMR
* Mandatory Proficiency in talents / KOLs managagement
* Extremely organized and details oriented with strong focus on results and respect of deadlines
* A strong team player, able to coordinate different stakeholder and build strong relationship
* Entrepreneurship autonomy and problem solving skills
Why work with us
This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.