1. Join Alibaba Group and Make an Impact on Italy’s E-commerce Landscape!
We are looking for a talented and strategic CRM Manager to enhance user engagement and drive activity in our international e-commerce platform. This role is key to achieving our ambitious growth and operational targets, leveraging innovative strategies, data insights, and strong collaboration with cross-functional teams.
Why This Role is Exciting:
As a CRM Manager, you'll play a pivotal role in crafting and implementing user-centric CRM strategies across multiple channels, such as push notifications and email. You'll be responsible for understanding user behavior, creating tailored plans, and balancing business objectives with a seamless user experience. This position offers an exciting opportunity to work at the intersection of technology, data, and user engagement in a dynamic international environment.
Key Responsibilities:
* Responsible for CRM strategy operations, utilizing channels such as PUSH notifications and EDM to enhance user activeness, reach the DAU target.
* Analyze user behavior data, formulate and execute user growth CRM plans to ensure business OKR is met.
* Gain insight into the user lifecycle, traffic scheduling, and distribution based on refined scenario-based requirements, and establish a complete user access strategy system.
* Collaborate closely with product, campaign, and monetization teams to summarize requirements, develop strategies, balance business targets with user experience, verify data, and iterate continuously.
* Monitor market trends, conduct competitive analysis, and provide strategic recommendations for product optimization and business development.
Qualifications:
* Bachelor's degree with 5 years' experience in operational roles.
* Fluent in written and spoken English and Spanish.
* Understanding of the overseas e-commerce industry or platform user operations is preferred.
* Familiarity with user operation strategies and data analysis skills to identify user needs and behavior patterns from data.
Please send us your CV in English!
Let's shape the e-commerce landscape together!
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