Trade Marketeer Food Service
Apply locations: Remote, Italy | Time type: Full time | Posted on: Posted 24 Days Ago | Job requisition id: Req-257990
As a Trade Marketeer in Italy, you are responsible for executing and implementing marketing and trade marketing initiatives to support LW's value and volume ambitions within the assigned country.
You will play a pivotal role among Core EMEA Marketing and local Sales Execution, helping both sides stay aligned on key priorities.
A deep understanding of Business and Route to Market is essential to support both Pull and Push initiatives.
What do you do?
* Ensure consistent deployment and execution of EMEA marketing campaigns and initiatives.
* Deploy local campaigns in accordance with EMEA Marketing guidelines.
* Improve the effectiveness of all sales funnel steps to generate qualified leads.
* Enable and equip the sales team to practice consultative selling, positioning them as preferred partners to customers.
* In collaboration with the Marketing Manager and Country Sales Manager, develop and implement PULL & PUSH trade marketing plans and activations in Italy.
* Contribute to the long-term Route to Market strategy and develop initiatives in focus segments.
* Coordinate the timing of launches and campaigns with customers and the sales team.
* Support the development of the country’s Annual Operating Plan.
* Identify opportunities to enhance customer engagement across regions.
* Stay updated on market trends, industry standards, and competitor activities.
What do you bring?
* At least a bachelor's degree in Marketing, Marketing Communication, or Category Management.
* 3-5 years of marketing experience within the Foodservice sector in Italy; FMCG experience is a plus.
* Understanding of channels and customer needs.
* Ability to handle matrix organizations and strong negotiating skills.
* Fluency in English; knowledge of other European languages is beneficial.
* Strong communication skills.
* Willingness to travel within Italy and to the Netherlands; flexibility is essential.
We offer a challenging role in a dynamic, growing organization within the food industry. We encourage growth aligned with our core values: Integrity, Teamwork, Inclusion, Drive for Results, and Empowerment. At Lamb Weston EMEA, we see opportunities in every potato. What opportunities do you see?
About Us
We value ambition, initiative, innovation, and collaboration—both internationally and along the supply chain. Our culture emphasizes sustainability and responsibility, reflecting in every aspect of our products. We seek passionate team players eager to take responsibility and contribute to sustainable growth, making us a better company and a better community for all. We believe in growth—for our company and our employees.
At Lamb Weston, when we see a potato, we see opportunities. What opportunities do you see?
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