Editorial Content Manager
Your Mission
Within the Brand Communication Dept, you will lead the creation of a 360° global editorial content strategy across consumer-facing touchpoints, both online and offline. This role involves aligning content with brand strategy, channel needs, and KPIs.
Focusing on storytelling, quality, and consistency, you will manage the entire editorial content production process through collaboration with internal teams (Communication, Marketing, Media, Brand Creation, Visual Merchandising, Digital, CRM) and external vendors.
How will you make an impact
* Define the brand's editorial identity in collaboration with the Brand Communication Director.
* Develop, implement, and manage the overall editorial content strategy aligned with brand positioning and communication goals.
* Curate high-quality, engaging content for various channels such as social media, advertising, websites, newsletters, and in-store communication to enhance brand storytelling.
* Maintain and evolve the brand’s verbal identity, ensuring consistency across all communication channels.
* Coordinate with external copywriters to ensure tone of voice aligns with brand standards.
* Stay updated on industry trends, consumer preferences, and competitors; utilize insights to inform content strategies.
* Design optimal customer journeys across communication touchpoints.
* Ensure consistent brand expression through editorial standards.
* Develop messages and creative assets suited for different formats and platforms.
* Contribute to marketing briefs with insights for effective cross-channel editorial strategies.
How will you experience success
* At least 5 years of experience in a similar role.
* Exceptional copywriting, editing, and proofreading skills.
* Strong planning and project management abilities.
* Excellent communication skills.
* Ability to manage multiple projects and meet deadlines.
* Strategic thinking and creative storytelling ability.
* Problem-solving skills with a solution-oriented approach.
* Strong interpersonal skills for engaging with stakeholders at all levels.
* Knowledge of SEO and content optimization is a plus.
* Fluent in English, both spoken and written.
Additional information
* You will be part of a dynamic, multicultural team where your skills are valued.
* Shared values include community enrichment, care, continuous improvement, and accountability.
* You will gain international experience and contribute to our sustainability journey.
* Opportunities for career development within Maison and Richemont Group.
Interview process
1. Initial contact within 2 weeks after application submission.
2. Interview with our Senior HR Manager.
3. Final interview with the Brand Communication Director and CMO.
Panerai is committed to diversity and equal opportunity, fostering an inclusive environment free from discrimination.
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