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Head of business analytics

Milano
Merkle DACH
Pubblicato il 4 agosto
Descrizione

PMerkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 28 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with brands like Dell, T-Mobile, Samsung, Geico, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Susan G. Komen, and many others to build and execute customer centric business strategies. /pulliJob Description /li /ulpFor our office in Milan, we are looking for a Data Strategy Lead who will manage a team of 8 people, leading the business communication outcomes analysis. /ppuMain goals : /u measure the client’s communication strategy effectiveness to identify insights and actions and optimize client’s media strategy. /ppThe purpose of this role is to support business requirements’ analysis, develop insights from various data assets, lead the development of statistical models and contribute to define strategic business decisions in different industries. /ppYou will work in a young, dynamic environment, with transversal skills and strongly based on teamwork, mutual collaboration and autonomy. /pulliKey responsibilities /liliManaging complex analysis using different tools and data analysis techniques; /liliDefine and report actionable insights; /liliShares complex quantitative analysis in a clear, precise and actionable manner internally and with clients; /liliCollaborates with different business units at various management level to develop a strategy and execution plan that drives results; /liliDeep dives in clients’ business : understanding their challenges, objectives, external economic environment, able to get into the business model of the clients; /liliLead multiple projects at the same time. /liliQualifications /liliDegree in Business and Economics, Data Science or equivalent (Statistics, Math); /liliSpecialization in Business Analytics; /liliDeep knowledge of Marketing and Digital Media; /liliProblem solving and Strategic thinking; /li /ulpThe knowledge of the following will be considered as a plus : /pullivisual analytics tools (Tableau, Power BI); /lilimarketing mix modelling; /liliAble to work in team and to handle tight deadlines. /li /ulpbAdditional Information /b /ppWe work with highly motivated people, who support and enrich each other. We live the possibilities of the digital world through home office, meaning you can work anywhere with flexible (annual) working hours. We also value face-to-face exchanges - coffee or tea, biscuits or fruit are all welcomed on board and shared throughout our offices. /ppIf you ever feel the need to take a break from the digital world, we love to get hands on together and use pens, paper, and whiteboards for brainstorming sessions. Need to clear your head? Hit the foosball table, PlayStation, massage bench or yoga mat. For networking and (brain) food, we offer regular exchange formats, like meetings, tech labs and more. Not enough? We are full believers in education and support training, whether it be internally or externally. We support you. /p #J-18808-Ljbffr

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