Job Description
È pronto/a a candidarsi? Si assicuri di aver compreso tutte le responsabilità e i compiti associati a questo ruolo prima di procedere.
Turn ideas into experiences. Shape what our guests will feel, remember, and love. Join us in
Genoa
as
Product Innovation Marketing Coordinator, where creativity meets execution and innovation becomes experience.
In this role you will bring Costa’s product innovations to life by transforming ideas into meaningful, distinctive stories that guests can feel across every touchpoint. You will help shape how our brand evolves, ensuring that every innovation is not only launched but truly experienced—creating emotional connections that reinforce what makes Costa unique in the world of travel.
Responsibilities
Contribute to the development of product innovation concepts by providing market and consumer insights, ensuring a strong focus on brand differentiation. Translate selected innovations into clear, structured and engaging narratives, consistent with Costa’s brand identity and campaign frameworks, in close alignment with Brand & Advertising.
Plan and execute integrated communication and activation initiatives across onboard and offboard channels (digital, physical and experiential). Ensure consistency, quality and coherence of messaging across all guest touchpoints, working closely with Product and Operations to align the designed experience with its communication.
Coordinate the full lifecycle of marketing delivery—from asset creation (content, onboard materials, digital touchpoints and activations) to rollout across markets. Manage stakeholders, timelines and deliverables, partnering with Go-to-Market teams to enable effective distribution and monitor performance of initiatives to identify optimization opportunities and strengthen brand impact.
Qualifications
You bring 5–8 years of experience in Marketing, Product Marketing or Integrated Marketing, ideally in dynamic, international and customer‑centric environments.
You know how to transform concepts into stories—turning product ideas into distinctive, engaging and on‑brand narratives.
You have proven experience in orchestrating multi‑channel campaigns, across digital, physical and experiential touchpoints.
You combine strong project management skills with the ability to navigate and align multiple stakeholders effectively.
You are hands‑on, proactive and detail‑oriented, with a natural drive to turn strategy into high‑quality execution.
You are fluent in English and open to travel and onboard experiences, embracing the opportunity to connect closely with our product.
Benefits
Daily meal vouchers, exclusive discounts, and access to the platform for sports, travel and cultural perks.
Free medical insurance and additional welfare benefits for you and your family.
Experience lifestyle and family care benefits such as special gifts for life’s milestones, discounts on cruises and onboard services, and convenient solutions like Amazon Hub Lockers in our Genoa offices.
Growth & Engagement opportunities through tailored learning programs, volunteering, wellbeing initiatives, loyalty program and community events. xjrgpwk
Employment
Open‑term, full‑time, hybrid.
#J-18808-Ljbffr