Editorial Content Manager
Your Mission
Within the Brand Communication Dept, you will lead the creation of a 360° global editorial content strategy across consumer-facing touchpoints, both online and offline, aligned with brand strategy, channel needs, and KPIs.
Focusing on storytelling, quality, and consistency, you will manage the entire editorial content production process through collaboration with internal teams (Communication, Marketing, Media, Brand Creation, Visual Merchandising, Digital, CRM) and external vendors.
How will you make an impact
* Define the brand's editorial identity in collaboration with the Brand Communication Director.
* Develop, implement, and manage the overall editorial content strategy aligned with brand positioning and communication goals.
* Create high-quality, engaging, and relevant content for various channels, including social media, advertising, websites, newsletters, and in-store communication, to enhance brand storytelling.
* Ensure consistent application of the verbal identity across all brand assets and communication channels.
* Collaborate with external copywriters to maintain on-brand tone of voice in outsourced projects.
* Stay updated on industry trends, consumer preferences, and competitors; leverage insights to inform content strategies.
* Design optimal customer journeys across different communication touchpoints.
* Act as a gatekeeper for the brand's editorial expression.
* Develop messages and creative assets suitable for various formats and platforms.
* Contribute to marketing briefs with insights for effective cross-channel editorial strategies.
How will you experience success
* At least 5 years of experience in a similar role.
* Exceptional copywriting, editing, and proofreading skills.
* Strong planning and project management abilities.
* Excellent communication skills.
* Ability to manage multiple projects and meet deadlines.
* Strategic thinking with a passion for creating captivating editorial content.
* Problem-solving skills with a solution-oriented approach.
* Advanced soft skills for stakeholder engagement across all levels.
* Knowledge of SEO and content optimization is a plus.
* Fluent in English, both spoken and written.
Interview process
1st Stage – Introductory call within 2 weeks of application.
2nd Stage – Interview with Senior HR Manager.
3rd Stage – Interview with Brand Communication Director and CMO.
Panerai is committed to equal opportunity and inclusive hiring, ensuring fair treatment for all applicants regardless of gender, disability, origin, religion, sexual orientation, or other protected characteristics.
We value diverse talents and perspectives, recognizing 'Modern Heroes' in our recruitment.
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