Job Description: The Impact You’ll Make in this Role As a Trade Marketing (M/F/*) at 3M Italy for the Consumer Market (brands such as Scotch®, Post-it®, Command, etc.), you will be responsible for managing the shopper marketing strategy for a portfolio of brands and its execution. Here, you will make an impact by: - Identify, execute, and/or adapt specific programs for the distribution network, in alignment with the division's marketing strategy (New products, Seasonal programs, penetration programs, etc.).
- Identify and integrate shopper insights into the development of activities (based on the needs, attitudes, and behaviors of buyers at the time of decision: in-store/online/catalogs).
- Manage the local budget in accordance with the marketing strategy and network.
- define and engage activation plans for your channel (Offline & online activities, trade marketing, sampling, in-store education, etc.).
- develop a strong knowledge of the channel and act as the reference for the EMEA team.
- drive the performance of engaged programs and optimize action plans.
- provide support to sales teams during client meetings, trade shows, and customer events.
- collaborate daily with the EMEA marketing team for the division, as well as with cross-functional expertise teams (E-commerce, Integrated Marketing, Insights), Key Accounts & Sales teams, and support functions (Pricing, Customer Service, Supply team). Your Skills and Expertise
- _ Master's degree in Business School or equivalent professional experience in product marketing or trade marketing._
- _ Experience in the retail sector required._
- _ Customer, Business, and Results-oriented. Ability to convince and engage sales teams._
- _ Ability to organize and prioritize in a changing environment. Enjoys challenges._
- _ Good listening skills, excellent communication, and a team player._
- _ English is mandatory_ Job specifics: - Location: 3M Italy headquarter (Pioltello)
- Travel expectations: May include up to 20% (domestic/international)
- Hybrid role
- Working pattern (tempo pieno) Does this opportunity and our innovative 3M culture align with your career aspirations? We look forward to hearing from you!
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