* Map customer journeys and analyze competitor strategies.
* Support development and management of current digital tools and websites for 3 countries CZ, SK, BG.
* Test and validate the UX/UI of new global applications to ensure functionality and user-friendliness.
* Refine customer personas and support content strategy.
* Analyze data, create reports, and improve customer experience.
* Manage tickets in JIRA and ensure data/document accuracy on digital tools.
* Collaborate across Czech and French teams to align strategies.
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