About The Role Dive into the heart of innovative marketing at Reckitt as our next Data Driven Marketing and Media Specialist / Lead. Your expertise will be the compass that guides our marketing efforts, turning data into compelling stories and smart, strategic campaigns.
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If you have a passion for transforming insights into action and watching your ideas elevate our brand performance, this is your opportunity. We're seeking a thinker, a doer, and a relentless optimiser to join our vibrant team. Are you ready to leave your mark?
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The Digital Media Manager plays a pivotal role in leading Reckitt’s digital campaign activations in-platform, overseeing media performance & developing campaign best practice. Being the main point of contact for the Western Europe Consumer Engagement (CE) Pod, you will be responsible for co-creating digital activation plans across key brands in collaboration with a wider team – supported by the local Media, Audience & Performance teams.
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The Digital Media Manager will oversee the daily media performance across key channels, ensuring campaign optimisations are implemented. You will act as the senior digital expert for key digital platform(s) – responsible for developing & updating digital channel playbooks, advising on campaign set-up and leading a team of digital in-house traders to support with the running of campaigns.
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The Team\nThe Applied Media Science (AMS) team works closely with both external partners & internal teams to ensure Reckitt’s campaigns are activated with excellence in-platform. Reporting directly to the Digital Trading Lead – you will be responsible for managing a team of Digital Associates to ensure media best practices are followed.
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Responsibilities
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Working closely with the CE Pod to ensure all digital campaign details get actioned in accordance with the campaign briefs
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Co-create digital activation plans in collaboration with audience, performance & content teams to ensure campaigns are set-up for success
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Advising on digital media channels & in-platform tactics that align to the media comms objectives
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Oversee a team of digital traders, providing necessary training & assistance in managing digital campaigns in-platform
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Develop digital channel playbooks – championing in-platform best practices & upskilling the internal trading team on new platform capabilities
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Collaborate with cross-functional teams to execute digital test & learns
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Providing monthly media actualisations to CE teams
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Identify new testing opportunities that will help drive our media activations forward, through working with industry partners and internal stakeholders
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Be proactive in sharing good results, case studies to wider teams
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Experience We're Looking For
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Bachelor’s degree in marketing, Business, or a related field.
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Proven hands‑on experience in planning & buying successful programmatic and/or paid social/search campaigns/Ecommerce. (Min. 5 years of in-platform experience)
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Demonstrate strong understanding of programmatic DSPs and/or Social (DV360, TTD, Amazon, e‑retailer DSPs etc.), (Meta, TikTok etc.) and paid search a plus
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Previous exposure to using ad verification & ad server platforms such as the likes of DoubleVerify & Google Campaign Manager
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Experience in managing teams, setting objectives & aiding with task prioritisation
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Key Skills A desire to grow your knowledge of digital marketing platforms
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Champion being a subject matter expert and upskilling the wider team
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Strong stakeholder management with excellent communication skills
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Excellent organisation skills with the ability to prioritise tasks
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Proactive team player with a can‑do attitude to solving problems
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High level of curiosity and willingness to propose new ideas
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Good proficiency in using Excel & PowerPoint
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What We Offer\nWith inclusion at the heart of everything we do, we support our people at every step of their career journey. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally.
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We offer a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short‑term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
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Equality We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from y