Experteer Overview
In this role you will steer Panerai’s creative expression across channels, leading a multidisciplinary team to shape compelling design, writing and digital content aligned with the Maison’s identity. You’ll custodialize and evolve the brand book, ensuring consistency and innovation across print, digital and experiential assets. You will drive cross‑functional collaboration, balancing global direction with local market nuances, while mentoring a high‑performing creative team and managing budgets and external partners. This is a hands‑on leadership role at the intersection of design, storytelling and luxury communication.
Retribuzione / Benefits
* Define and evolve Brand Creation strategy aligned with Panerai's vision
* Maintain and evolve the Maison's brand book and visual identity guidelines
* Direct end-to-end production of graphics, motion, video, photography and design content
* Oversee print, web, mobile and video asset development and delivery
* Lead interactive and print design projects (email, websites, UI, advertising, social) with cross-functional collaboration
* Act as primary creative referent in project meetings to keep deliverables on track
* Champion central/global coordination on creative topics with diverse stakeholders
* Integrate local market nuances into global creative and development processes
* Serve as central contact for creative direction across commercial, manufacturing, store design, events, internal comms and employer branding
* Strategically manage content creation budget and ROI
* Oversee external partners and agencies, ensuring high-quality results
* Inspire, mentor and develop a world‑class creative team
* Participate in recruitment, onboarding and people development to sustain excellence
Responsabilità
* 15+ years in creative direction, brand communication or senior creative roles
* 5+ years in leadership/directorial capacity, with experience in luxury brand environments and/or agencies
* Proven mastery of visual identity systems and brand book stewardship
* Extensive multi-channel design and content production experience (digital, print, video, experiential)
* Advanced proficiency in Adobe Creative Suite; 3D tools such as Cinema 4D and Rhino
* Knowledge of digital and offset printing techniques
* Strong conceptual thinking, strategic communication and presentation skills
* Collaborative, proactive leader with strong organizational abilities
* Proven project management experience managing multiple initiatives to deadline and budget
* Passion for design excellence, innovation, and solving complex creative challenges
* Fluency in English; proficiency in Italian and French is a plus
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