Description
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We are Monarca Food Solutions (Evans/Palmex) and we are hiring for a Northern California Area Sales / Operations Manager in our Ceres, CA location. WHAT YOU'LL DO:
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You are the leader of the sales organization for NorCal, and you also own the operations. · Lead, recruit, coach, and develop a team of 6 Route Sales Representatives (RSRs) and a Warehouse Manager across the Northern California region (Bakersfield through Sacramento), driving accountability, service, and overall sales performance. · Own district sales strategy and results, including revenue growth, distribution gains, and execution across all routes.
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· Build & maintain relationships with key retail partners to expand placement, secure additional space and grow key accounts. · Drive new business opportunities, including new accounts, pallet programs, and expand distribution within existing customers. · Execute and enforce pricing, billing, and account controls to protect revenue and ensure accuracy. · Oversee inventory management processes, including forecasting, FIFO execution, and minimizing shrink and returns. · Lead accounts receivable efforts, ensuring timely collections and strong financial discipline across the district. · Analyze and track KPIs, route performance, and service metrics to identify gaps and drive continuous improvement. · Ensure consistent execution of merchandising standards, schematics, and in-store service expectations. · Oversee district operations, including route coverage, warehouse coordination, and process improvements, while partnering cross-functionally with supply chain, finance, and leadership to maintain efficiency and service levels. WHAT WE'RE LOOKING FOR:
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- Bachelor’s degree preferred or equivalent experience. 2. 5+ years of experience in Direct Store Delivery (DSD), route-based sales, or consumer packaged goods (CPG), with demonstrated success in a leadership role.
- Proven ability to lead, coach, and develop high-performing sales teams in a fast-paced, field-based environment.
- Strong track record of driving sales growth, expanding distribution, and improving route productivity.
- Deep understanding of DSD operations, including merchandising, inventory control, and in-store execution. 6.
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Experience managing key retail accounts and building strong customer relationships that drive long-term growth.
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- Financial and operational discipline, including experience with pricing controls, accounts receivable, and inventory management (FIFO, shrink, returns).
- Data-driven mindset with the ability to track KPIs, analyze performance, and translate insights into actionable plans.
- Strong communication, organization, and problem-solving skills, with the ability to influence both internal and external partners.
- Valid driver’s license with a safe driving record, ability to obtain a DOT Medical Card, and proficiency in Microsoft Office (Excel, Word, PowerPoint). WORK ENVIRONMENT:
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· Field-based role with regular travel between retail accounts, routes, and warehouse.
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· Frequent standing, walking, bending, and lifting (up to 25 lbs. regularly, up to 50 lbs. occasionally).
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· Work conducted in a mix of retail stores, independent retail accounts, delivery vehicles, and warehouse environments.
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· Requires safe operation of company vehicles and adherence to all safety and compliance standards.
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· Exposure to varying temperatures and conditions typical of warehouse and in-store environments.
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OTHER DUTIES: · This role may require additional responsibilities as needed to support business objectives and evolving operational priorities.