Résumé du poste:
We offer a full-time internship in the Disney Media & Entertainment Distribution (DMED) department, which focuses on aligning technology, media distribution, and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.
This role will provide experience in planning and executing media marketing and communications strategies and activities for Studio-related products (both theatrical and Disney+), collaborating with other Disney business lines (Consumer Products, DLP) to deliver integrated media marketing campaigns and commercial activities for the Studios.
Areas of Responsibility
1. Assist the Marketing Manager with delivery of marketing and promotional assets for all offline campaigns (TV, Radio, OOH and Print)
2. Assist with optimizing media campaigns on different platforms (e.g. Meta, Google, TikTok, Amazon)
3. Support the creation and delivery of advertising plans and marketing projects.
4. Assist with the creation of strategic output and presentations, both for local and international use
5. Coordinating trade marketing activities (such as Disney Preshow in cinemas), organizing contests and promotion with key theatrical partners, cinema trailering and commercials
6. Coordination of Owned Media activities and cross-lob projects
Areas of Accountability
The media marketing intern will be responsible for the optimization of media marketing campaigns for different LOBs (Studios, CPGP, E-commerce), They will assist the team in presentation and other marketing projects for studios releases.
Skills Required
7. Love for media & entertainment contents
8. Knowledge or interest in marketing and media
9. Strong communication skills and ability to share concepts and ideas clearly
10. Creative thinker and self-starter
11. Understanding of consumer marketing and user engagement
12. Ability with MS Suite including Power BI
13. Analytic mindset, proactive behavior
Skills learnt after the Internship
During this internship the resource will be able to learn the main concepts behind the execution of a media campaign for the launch of brand-new content. He will also be able to develop their skills by understanding the work behind the organization of a product media plan.
Background Required
14. Degree in Marketing or Economic Field (Management Engineer or Communication and Marketing)