At Sony Music Entertainment, we work every day to bring music, content, our artists' stories and podcasts to the right people, at the right time.To achieve this, digital advertising is a key strategic lever.We are looking for a passionate digital media, data and performance‐driven apprentice who is eager to contribute hands‐on to the management and optimization of our ADV and podcast campaigns.What you'll do:
Plan and activate digital campaigns on Spotify (Marquee, Showcase, Audio / Video / Display Ads) and TikTok (Ad Credit), ensuring correct setup and go‐live of all assets and campaignsMonitor and optimize campaign performance, with the goal of maximizing visibility, engagement and ROI through continuous target refinementManage budgets operationally, with close control over the monthly delivery of Spotify / TikTok Ad Credit campaigns and campaigns dedicated to the Filtr brandHandle administrative activities and billing cycles, including the creation and tracking of Purchase Orders (POs) related to digital advertising activities across major platforms (Meta, TikTok, Google, Spotify, etc.)Reporting: analyze and produce periodic reports on campaign performance and the effectiveness of ADV investmentsOptimize tracking and data collection through the creation and management of dynamic links (Pre‐save and Multilink) to improve conversion tracking and retargeting activitiesActivate and manage podcast campaigns, from strategic planning to technical setup of direct campaigns (pre / mid / post roll) via the Megaphone platformOversee programmatic activities managed by external partners (Spotify Audience Network, YouTube AdSense), ensuring alignment with campaign objectivesDefine and continuously refine listening targets by monitoring KPIs to increase content reach and engagementAnalyze and report on podcast performance, both organic and paid
Who you are:
You hold a University degree in Marketing/Communications/EconomicsYou have a genuine passion for musicYou have strong confidence with data and Excel, including pivot tables and logical formulas for analysis and reportingYou have basic knowledge of digital advertising, including how major platforms work (Meta, Google, TikTok, Spotify)You have basic understanding of tracking fundamentals, such as pixels, UTM parameters and dynamic links (pre‐save / multilink), aimed at optimizing retargeting strategiesYou speak and write English fluently[Nice to have]: Meta Blueprint, Google Ads or Spotify Advertising certifications. Knowledge of data visualization tools, especially Power BI.
What we give you:
You join a vibrant global community with the opportunity to channel your passion every dayA modern office environment designed for you, empowering you to bring your bestInvestment in your professional growth and development enabling you to thrive in our vibrant communityThe space to accelerate progress, positively disrupt and create what happens nextWe give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
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