SUMMARY PURPOSE OF THE POSITION:\nThe Strategic Marketing Expert is responsible for supporting market-driven growth strategies for the company’s pharmaceutical process systems portfolio, including purified water solutions and process equipment.\nThe role focuses on analyzing market dynamics, customer behavior, competitive positioning, and commercial performance to define strategic marketing actions, support Product Managers, and strengthen the company’s market presence. The Strategic Marketing Expert also owns CRM management and related marketing and sales performance reporting.\nThe candidate will report to Masco CCO.\n\nRESPONSIBILITIES:\n\nAnalyze market presence, commercial performance, and customer dynamics to support strategic marketing decisions\nDevelop market segmentation, targeting, and positioning strategies across product lines and regions\nMonitor market trends and competitive landscape in pharmaceutical and biotech equipment markets\nIdentify cross-selling and upselling opportunities across product lines\nSupport Product Managers and Sales Managers with data-driven insights for pricing, portfolio, and product development decisions\nManage the CRM system, ensuring data quality, consistency, and effective reporting\nDevelop standardized dashboards and management reports for executive and operational use\nSupport strategic planning and business reviews with structured analyses and recommendations\n\nKnowledge & Key Skills:\n\nExperience in strategic marketing as, business analysis, strategy, statistics, or performance reporting in industrial or pharmaceutical-related environments\nSupport Business Development\nStrong analytical skills with the ability to interpret complex datasets and translate them into insights\nSolid understanding of commercial KPIs, including order intake, margins, and sales performance\nUnderstanding of pharmaceutical and biotech markets, including regulated environments is preferred\nHands-on experience with CRM systems (e.g. Salesforce, Microsoft Dynamics or similar)\nAdvanced skills in Excel and BI / reporting tools (e.g. Power BI, Tableau)\nStructured, detail-oriented, and proactive working approach\nExcellent communication and stakeholder management abilities\nAbility to work cross-functionally in a matrix organization\nAvailability and ability to co-operate with the internal structure of the different single companies including, Sales department, Technical depertment, Procurement, Project Managers, sales and After Sales Service\nExcellent presentation and communications skills both oral and written\nEntreprenrship\nFluent English (written and spoken); additional languages are a plus\n\nQualifications & Education:\n\nScientific/Technical Degree\n\nPrevious Experience:\n\nProven experience in similar role in industrial, pharmaceutical, or process equipment sectors\nGood capacity in self organization\n\nNice to Have:\n\nCRM experience (Salesforce, Dynamics, similar)\nAI applications experience\nStatistics software experience is preferred\n\nMAIN DUTIES KPIS:\n\nDuities\n\nCollect, consolidate, and analyze data from CRM, ERP, and other internal systems\nDefine and maintain customer and market segmentation models\nPrepare periodic and ad-hoc reports on sales performance, order intake, margins, and pipeline health\nTrack market penetration and geographic performance across regions and segments\nAnalyze customer behavior and buying patterns to support cross-selling strategies\nMaintain and improve CRM processes, including data governance, user adoption, and reporting accuracy\nCollaborate with Sales and Marketing to align CRM data with commercial processes\nProvide analytical support for budgeting, forecasting, and strategic initiatives\nContribute to competitive benchmarking and market intelligence activities\nSupport internal reviews, management presentations, and decision-making forums\n\nKPI\n\nAccuracy and timeliness of management reports\nData quality and completeness in CRM\nAdoption rate and effective use of CRM across commercial teams\nQuality of insights delivered to Product Managers and Management\nIdentification and conversion rate of cross-selling opportunities\nForecast accuracy for sales pipeline and order intake\nImprovement in visibility of margins and performance drivers\nReduction of manual reporting efforts through automation and standardization\nManagement satisfaction with strategic and performance reporting\nGrowth of market presence in target segments and regions