Description ROLE You will be responsible for promoting brand engagement and loyalty to customers in order to successfully reach business goals. You will also identify, attract, recruit, develop and retain talent while maintaining compliant with directions from Headquarters and creating a cultivating store culture. MISSION Ensure professional growth and training of the staff with a coaching approach Define targeted quantitative and qualitative goals and ensure they are achieved Analyze results, verify daily, weekly, monthly activities and set up yearly assessments: KPIs Demonstrate sales leadership for staff by playing an active role on the selling floor High sensitivity to customers experience and loyalty Manage inventory activities, taking into