The Opportunity
Due to growth and investment in Performance and Retention Marketing here at QVC, we're looking for a Digital Advertising Specialist to join our growing team, based in Brugherio (MB).
You will be an expert in your field, developing engaging campaigns to acquire a new and loyal customer base. You will work with our Retention Specialists and Digital Store teams to drive progress and target new names for the business.
Who We Are
QVC empowers shoppers with knowledge and shares insights in a lively, engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty and electronics – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via our 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. In 2021, QVC International served 4.7 million customers and has more than 7,000 team members in the ., Germany, Japan, Italy, Poland and China.
Your Impact
Reporting to the Performance and Retention Marketing Manager you will be responsible for:
1. Plan, execute and control campaigns in assigned performance marketing channels (such as Search & Shopping, Affiliate & Paid Social, Retargeting).
2. Develop weekly and monthly goals with regards to New Names, Sales, Spend and Incremental Ebit driven by the assigned performance marketing channels.
3. Setting up campaigns, track and improve results on an ongoing basis, based upon best practices across QI.
4. Driven by insights of executed campaigns the role develops continuously new business opportunities in the assigned channels.
5. Establish strong relationships with key business partners of the assigned performance marketing channel.
6. Develop business plans based on current results and open opportunities, identify and execute test scenarios together with these partners.
7. Scout new potential partners within assigned channel.
8. Sharing best practices across QVC International developing a close relationship with your peers in the international markets as well as with the Performance Marketing Manager for QVC International.
What You Bring
9. At least 3 years of experience in Performance Marketing Practise. Proven success in driving profitable sales and customer development.
10. Basic technical knowledge Performance Marketing Tools (. Google and/or Adobe Analytics use, Implementation or testing of Pixels, Tealium or Tag Manager).
11. Strong Experience in setting up campaigns in assigned performance marketing channel,. Search & Shopping (Google and Bing Platforms), Affiliation and Retargeting or Paid Social (Facebook/Instagram /Tik Tok).
12. Analytical skills as well as the ability to present complex issues in a customizable way.
13. Proven ability to work on different levels up to executive level and to work in an international environment with teams in different markets.
14. Strong experience in translating data insights into clear actions and having the capability to convince and engage other stakeholders.
15. English fluent.
Soft Skills
16. Precision and accuracy.
17. Analytical and data-driven approach.
18. Ability to work in a dynamic environment.
19. Very good organizational skills.
20. Teamwork.
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Curated Experiences. Infinite Possibilities.
Qurate Retail Group is a family of six leading retail brands – QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road – all dedicated to providing a more human way to shop. We’re an inspired and diverse team that comes together to combine shopping and entertainment to curate products, experiences, conversations and communities for millions of highly discerning shoppers. It’s a fun, fast-paced world, and what really sets us apart is our culture and talent experience.
When you’re part of Qurate Retail Group, you’ll be working for one or with many of our consumer brands and joining a global team (., UK, Germany, Japan, Italy, Poland & China), committed to diversity, equity and inclusion, where you can be authentic, bring fun and energy to your workday, and make an impact. Join us as we embrace the future, drive progress, and work together to enrich life’s everyday moments – it’s our path forward!
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