Job Description
The Senior Digital Planner will be the key point of contact for the b2b client’s division. The ideal candidate must be able to act as a consultant to the client, find opportunities to innovate and have the ability to manage day-to-day planning and analysis.
How you’d spend your day:
1. Act as Point Of contact for the client;
2. Be responsible for client’s b2b budget;
3. Assisting the digital media lead in developing the best annual digital strategy and propose new activations;
4. Produce digital media plans, including negotiation with key publishers;
5. Oversees digital media campaigns set up and creative assets workflow;
6. Monitor digital media campaigns performances and produce post campaigns reports / QBRs.
7. Keep track of Digital Media PO reconciliation process;
8. Keep relationship with key media partners and scout new ones;
9. Analyze research data and media/marketing information, share information with clients;
Qualifications
10. 4+ years of work experience in digital media planning - context of media agency
11. Advanced used of Excel (PIVOT tables) and Power Point
12. Good use of digital planning tools (Business Manager, GA, DV360, CM, SA360);
13. Italian native (mandatory) and English (B1 or more);
14. Knowledge of all digital disciplines: Display, SEM, SEO, Affiliation, Social, Programmatic;
15. Team player;
16. Attention to detail;
17. Analytical and critical spirit;
18. Priority management.