The Coca-Cola Company seeks a strategic, analytical, and future-focused leader to serve as the Senior Director, Franchise Strategy, Italy (span breaker East). In this role, you will shape the strategic direction of one of Europe's largest and most strategically important market while guiding your team towards driving the agenda for their respective markets. You will act as an objective advisor to franchise leadership and system partners, integrating system priorities, orchestrating strategic routines, and leading critical cross-functional initiatives that unlock long-term value. Responsibilities Serve as a system strategic integrator and connector person for system-wide strategic priorities, ensuring alignment between TCCC cross-functional teams and CCH territories. Orchestrate T2T engagement agendas, including strategic content development, alignment of stakeholders, and management of follow-up actions while ensuring T2T interactions are insight-led, strategically prioritized, and tied to enterprise value creation. Provide unified, insight-rich storytelling for internal reviews and System Leadership Meetings, highlighting risks, opportunities, performance drivers, and forward-looking implications. Lead the development, definition, and communication of the strategic agenda, aligning system priorities and translating ambitions into clear, actionable market strategies. Align end-to-end strategic planning cycles, including Business Plan, Strategic Review, and long-term system alignment routines. Ensure high-quality preparation and governance for key system routines, enabling informed, insight-led decision-making. Manage the system agenda, ensuring seamless integration and alignment between TCCC and Bottler partners. Lead high-impact cross-functional strategic projects and initiatives, ensuring integrated analytics, competitive insights, and long-term performance perspectives that shape strategic direction and system priorities. Develop actionable competitive