Job Description
Location: Remote (Global, Ideally in SEA region as we are aiming to marketing in SEA region & Europe)
Employment Type: 12-Month Fixed-Term Contract (with the potential to convert to a Permanent role based on performance and company growth).
Probation: This role includes a standard 3-month probationary period.
Schedule: Flexible, but must have 4+ hours of overlap with New Zealand Standard Time (NZT).
About Us
We are building a next-generation English learning App and brand designed to help learners master the language. We aren't just building a tool; we are building a movement. We are looking for a Community Lead to be the heartbeat of our ecosystem—connecting our content, our app users, and our events into one thriving space.
The Role
You will be the architect and the voice of our community. You will not just "moderate" comments; you will build the strategy to attract English learners across both a global "Headquarters" and localized regional channels. You will manage a team of creators, local representatives, and teachers, ensuring our paid App users receive VIP support. You sit at the intersection of Education, Marketing, and Customer Success.
Key Responsibilities:
Community Architecture (HQ & Localized Strategy)
Localized Expansion: Implement our strategy for localized online communities using the most popular apps in target regions (e.g., WeChat for China/Macau, Line for Thailand, WhatsApp for Europe).
Design the HQ: Determine the best platform for our "Community Headquarters" (potentially Discord, Reddit, or other community platforms such as bettermode/Discourse/Circle etc.). You will have the final say on the choice of platform and will design the architecture to host our core fan base.
Engagement Loops: Design daily and weekly rituals that encourage learners to speak, write, and practice English, tailored to fit the format of both the HQ and the local messaging apps.
Team Building & Content Distribution
Recruit & Build the Team: Sourcing and vetting the core community team, including a Social Media Manager, Community Supporters (ESL teachers/Volunteers), and Local Representatives who will manage region-specific channels.
Content Planning: Work with Local Representatives to plan content schedules. You will ensure global brand content is adapted effectively for local languages and pushed to the relevant communities (WeChat, Line, etc.).
Onboarding & Training: Create playbooks for our teachers and Local Reps, ensuring they interact with students according to our brand values.
Team Leadership & Management
Manage Social Media: Oversee and guide a Social Media Manager (to be hired) to ensure our public content drives traffic to our communities.
Coordinate "Community Supporters": Manage a roster of ESL teachers and moderators. Schedule and coordinate their weekly online events (AMAs, speaking clubs, live lessons) to ensure high attendance and value.
Performance Management: Set the standard for the team (including Local Reps). If a channel is underperforming or an event has low attendance, you will work with the team member to improve the format or find a replacement.
Member Success & Support (VIP Care)
App Support Integration: Act as the primary tier of support for our paid App users. Troubleshoot issues, gather product feedback, and ensure they feel heard and valued, regardless of which platform they use.
Retention: Monitor community sentiment to reduce churn. If a paid user is struggling, you are the person who helps them get back on track.
What Success Looks Like In The First 90 Days
Month 1 (Launch Local & Testers): You have finalized the selection of Local Representatives and equipped them with the playbook. You have successfully launched the specific local channels (e.g., Line/WeChat) to welcome our first wave of testers and members.
Month 2 (Build the HQ): You have designed and set up the "Community Headquarters" architecture to prepare for a broader, global audience. The structure is ready to scale beyond the local test groups.
Month 3 (Growth & Beta Launch): You have hired the Social Media Manager. The focus shifts to acquisition: driving traffic to secure "Pre-purchase Founders" (VIPs) for our Beta launch.
What We Are Looking For
Must-Haves:
Experience in the ESL / Language Learning Niche: You understand the struggles of learning a new language. You know the difference between a "correction" that helps and one that discourages.
Platform Versatility & Strategy: You are comfortable evaluating platforms to build a central hub. You are also familiar with (or quick to learn) regional messaging apps like WeChat, Line, or WhatsApp for community purposes.
Leadership Experience: You have experience managing freelancers, volunteers, or junior staff. You can give clear briefs and feedback to a remote, multi-cultural team.
Customer Support DNA: You are patient, empathetic, and solution-oriented. You treat paid users with a "white-glove" service mentality.
Creative Communicator: You write excellent copy. You are witty, warm, and can adapt your tone to fit different cultures.
Nice-to-Haves:
Experience launching a new community from scratch.
Familiarity with automation tools (e.g., Zapier/Make) to connect different community platforms.
Background in teaching or education.
Why Join Us?
Shape the Culture: You aren't stepping into a rigid system; you get to build the rules, the vibe, and the architecture of this global community.
Impact: You will directly help people improve their lives through language learning.
Growth: As the app grows, this role has the potential to evolve into a "Head of Community" position.
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