Ph3Overview /h3 pJob Title: Experiential General Manager – Italy /p pLocation: Italy (can be remote / hybrid) /p pbAbout the Role /b /p pWe are seeking a dynamic and visionary Experiential General Manager to lead operations during a major new strategic partnership with a leading global automotive OEM. This role is pivotal in driving brand experience, operational excellence, and customer engagement as we expand our presence in the Italian automotive market. /p h3Key Responsibilities /h3 ul liLead and oversee all experiential activities across Italy, ensuring a seamless customer journey and exceptional brand engagement. /li liDevelop and implement innovative strategies to strengthen market presence, enhance brand awareness, and build customer loyalty. /li liDefine and uphold dealership and retail experience standards that reflect the highest levels of quality and service. /li liCollaborate with cross-functional teams including sales, marketing, aftersales, and operations to deliver consistent and impactful customer experiences. /li liMonitor and analyse market trends, customer insights, and competitor activity to continuously refine experiential strategies. /li liDesign and implement training programs to ensure teams deliver service excellence and embody brand values. /li liManage budgets, operational KPIs, and provide performance reporting to senior leadership. /li /ul h3Qualifications Requirements /h3 ul liSignificant experience in general management within the automotive, retail, or consumer-focused industries, ideally in environments undergoing growth or transformation. /li liProven expertise in experiential marketing, customer experience, or brand activation. /li liStrong understanding of the automotive industry, with experience in international brand partnerships or large-scale business development preferred. /li liExceptional leadership and people management skills with a collaborative and inspiring approach. /li liStrategic thinker with hands-on execution capabilities. /li liStrong project management skills, able to juggle multiple priorities in a fast-paced setting. /li liFluent in Italian and English (both written and spoken). /li liFlexibility to travel across Italy and internationally as required. /li /ul /p #J-18808-Ljbffr