Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in 50 countries in the world the Generali Group is one of the most significant players in the global insurance and the asset management industry. Generali supports each firm to innovate and grow with full investment autonomy ensuring they are set up to develop sustainable and innovative solutions. With the stability of Generali Group backing, the platform enables investors to access distinctive strategies and experts' insights.
Generali Employee Benefits (GEB) Network is now Redion Employee Benefits, a Generali Company.
We are Redion. This is not a new company or a restructuring. This is our new global name — one brand for Europ Assistance and Generali Employee Benefits (GEB) Network, bringing together our insurance, assistance, and employee benefits services worldwide. Our vision: to be the world’s premier care partner.
Redion Employee Benefits is the global platform dedicated to the human capital of multinational corporations and, following the acquisition of Swiss Life Network earlier in 2026, the undisputed worldwide leader in employee benefits.
For more information, please visit our website www.redion.com/eb
** Application must be submitted in English **
We are looking for a CRM & Marketing Operations Manager to join our newly created Business Center in Assago. This position plays a key role in managing and optimizing Redion Employee Benefits’s digital marketing ecosystem, with a strong focus on platform administration, CRM campaign execution, process efficiency, website operations, clients and partners platforms, and performance reporting.
This is a data-driven role working closely with other members of the Marketing & External Communication team as well as with key stakeholders to maximise business opportunities, improve our digital marketing as well as digital transformation of processes and procedures.
Key Responsibilities (non-exhaustive list):
1) Digital platforms & tools management
* Manage and optimize core marketing platforms, ensuring performance, user access and reliability.
* Support implementation and enhancement of tools (e.g. Salesforce Account Engagement, PiwikPro, CVENT use expansion, Automation solutions, etc. )
* Act as main point of contact with internal teams and external providers for platform administration and improvements. Liaise with M&EC suppliers and manage invoices.
2) Salesforce campaign execution & CRM operations
* Execute and manage Salesforce campaigns (newsletters, digital communications) end-to-end.
* Handle contact lists, segmentation and campaign data to ensure targeting accuracy.
* Monitor performance, produce reports and continuously optimize campaign effectiveness.
3) Website operations & digital journey support
* Manage website and portals operations, including page creation, updates, quality controls, performance monitoring.
* Identify and resolve issues, coordinate testing (UAT) and support releases.
4) Events platform
* Oversee the registration processes via the event management platform, ensuring a smooth, professional and efficient experience for attendees
* Manage and implement digital campaigns for event registrations with CVENT (registration landing pages, email automation)
* Manage events’ attendees communication, (e.g. save the date, invitations, confirmations, updates, and post-event follow-ups)
5) Performance tracking & reporting
* Track and analyse campaign and website performance using key KPIs
* Produce clear reports and actionable insights to support decision-making.
* In close cooperation with the M&EC team, enhance measurement frameworks and reporting capabilities across marketing activities.
6) Process optimization & digital transformation
* Identify opportunities to streamline and automate marketing processes
* Support digital transformation through tools such as Microsoft 365 and automation solutions.
* Promote best practices and improve efficiency across marketing operations.
7) Subscription and access process coordination
* Manage subscriptions and access processes across platforms and digital environments.
* Coordinate with internal stakeholders to ensure smooth and accurate process execution.
* Own and improve operational workflows related to client and partner digital access.
The above list is not limitative and may be amended/adapted at any time by the Employer, at its own discretion, in accordance with the business needs.
What YOU bring
* You’re a collaborative, detail-oriented professional who thrives in fast-paced, international environments. You know how to engage stakeholders, keep projects on track, and turn complexity into clear, actionable outcomes.
* With a strong mix of strategic thinking and hands-on execution, you bring structure, precision and energy to your work. You’re data-driven, using insights to optimise performance and continuously improve results.
* Digitally savvy, you’re comfortable across CRM, automation, CMS and analytics tools, with solid experience in campaign execution and performance tracking—ideally including Salesforce and website management.
* Proactive, adaptable and solution-oriented, you’re always looking for better ways of working and ready to take on new challenges. Creative skills (Adobe, video editing) are a plus.
What makes YOU a great fit
* You bring solid experience (at least 5 years) in digital marketing, marketing operations, CRM or website management, with a track record of delivering impactful, data-driven initiatives.
* With a strong academic background in Marketing, Communication or a related field—or equivalent hands-on experience - you combine expertise with a practical, results-oriented mindset.
* You’re fluent in the digital ecosystem, with proven experience across communication channels, tools and media, and a natural ability to navigate and optimise them.
* International exposure is a plus: you thrive in multicultural environments and know how to adapt your approach across diverse audiences. Experience in service-driven industries such as insurance or banking will help you hit the ground running.
* Fluent in English, you communicate with clarity and confidence - additional languages are a strong asset in our global environment.
Redion Employee Benefits’ commitment for recruiting:
Redion Employee Benefits is committed to promote equal opportunities in employment. Candidates will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
At Generali and Redion, we believe that it is our differences that make the difference. At the heart of everything we do, we value the fact that we are all human beings, unique in our own ways, bringing different cultures, lifestyles, mindsets, and preferences. Our commitment is to leverage this Diversity to create long-term value, to be innovative, sustainable, to make the difference for our people, our clients, our partners as well as our communities. We strive to promote a culture where D&I is embedded in how we work and do business every day. All of us around the world are taking actions every day to create an inclusive and accessible workplace, where every person feels empowered to take ownership, to challenge biases and lead the transformation with a human touch.
Redion Employee Benefits endeavours to contact candidates within 21 days of application. However, if you do not hear back after 3 weeks then please assume on this occasion, unfortunately, you have not been successful.
Personal data collected will be strictly used for recruitment purpose only. All unsuccessful applications will be destroyed max. 3 months after this recruitment campaign closing.
You can consult our candidate’s Privacy notice here: https://www.geb.com/privacy-notice-job-applicants