Digital marketing specialist

PpbGeneral Summary /b /p pExciting opportunity with Henry Schein EMEA as a Digital Paid Media Specialist, Europe. /p pIf you are familiar with PPC platforms, paid ads and HubSpot landing pages, then this is for you. The role can be located in Spain, Italy, Germany, France, Belgium, Netherlands, Poland, Czech Republic. /p h3Responsibilities Qualifications /h3 ul liSetup, manage and optimise paid campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads and other PPC platforms (such as Programmatic, LinkedIn, etc.) /li liConduct daily performance monitoring of the EMEA PPC campaigns necessary optimisations (including bid strategy, keyword search term review, ad copy and asset testing, goal and objective, targeting, etc.). /li liDrive EMEA Shopping Campaigns: manage existing campaigns (including optimisations, analysis, opportunities trends), and drive Shopping expansion in existing and new markets. Assist in Feed health checks, updates unlock opportunities with CSS. /li liPerform regular account audits in EMEA accounts to identify areas for performance improvement. /li liAnalyse campaign data to extract insights, trends, and actionable recommendations for the region. /li liCreate copies and assets for the PPC campaigns in any language needed, with the support of AI tools. /li liCollaborate with the Analytics team ensuring performance tracking of PPC Campaigns. /li liReport regularly on key performance metrics (CPC, CTR, ROAS, CPA, Conversion Rate, etc.) and learnings/conclusions of the PPC campaigns, with a vision of scaling best practices in the region. /li liSupport the integration of automation tools and AI-driven optimisation techniques. /li liContribute to SEO and website performance discussions where PPC overlaps with broader digital strategy. /li liAssist in the creation of HubSpot landing pages for PPC Campaigns, including SEO best practices, A/B testing and measurement. /li liMinimum 3+ years of hands‑on experience managing PPC campaigns, preferably in an international or EMEA context. Typically, a Bachelor's Degree or global equivalent in Digital Marketing or a related discipline. /li liProven proficiency in Google Ads, Meta Ads, Microsoft (Bing Ads). /li liExcellent understanding of PPC campaigns (types, channels, structures, strategies) /li liExperience with Google Analytics, Google Tag Manager, and understanding of tracking setup for conversions and audiences. /li liExcellent analytical skills for data analysis and reporting. /li liExperience working with large‑scale budgets and multi‑country campaigns. /li liExperience with landing page creation in HubSpot or similar platform. /li liProficiency in ad copy and asset creation for PPC campaigns. /li liKnowledge of other digital channels (SEO, Social, Programmatic, Email). /li liGoogle Ads Certification is preferred. /li liStrong English communication skills – written and spoken fluency required. (other European languages is a plus) /li liAgency experience is an advantage (although not a requirement) /li /ul /p #J-18808-Ljbffr