The
Bata Group
is one of the world's leading manufacturers and retailers of quality footwear. A global company with more than 30,000 employees, over 5,000 stores in more than 70 countries worldwide, Bata has been providing the best shoes at the best value for money, backed by unparalleled service, for more than 120 years. Since its founding in 1894 by Thomas Bata, the Company has consistently demonstrated its commitment to responsible and innovative business models in the belief that capital is not just money, but, above all, people, knowledge and core values. Today, Bata's pioneering principles enable the company to adapt quickly to market changes. It also continues Bata's long tradition of being sensitive to cultural and national differences and enables it to function proudly as an inclusive company in every country in which it operates.
With more than 270 shops in Italy, Spain and Portugal
AW LAB
is a laboratory of “urban sport style” trends that offers to its customers the coolest products of the moment, suggesting and inspiring them in creating their own style. Since opening its first store in 1997, with the name of Athletes World, AW LAB is part of the Bata group, world leader in the footwear industry, with over 5,000 stores in more than 70 countries. AW LAB proposes a wide collection of sneakers of the most famous international sport brands and a wide range of exclusive designs created in collaboration with them. The proposal is completed by a collection of apparel and accessories of the leading sportswear brand and by two private clothing labels.
DESCRIPTION OF THE ROLE The
SOCIAL MEDIA & EVENT INTERN
will join the AW LAB Marketing Team, supporting and implementing social media platforms' content strategies (Tik Tok, Instagram, Facebook and LinkedIn). He/She will have the opportunity to support the team in analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online. He/she will support the team in defining events following the brand vision and contributions of brand.
KEY CHALLENGES Support in defining the social media strategy for platforms like Tik Tok, Instagram, Facebook, Pinterest and LinkedIn Support in sustaining the social media KPIs Support in defining the PED for all social media platforms Support in managing and overseeing social media content to make sure production is in line with the platforms and the brand Use social media marketing tools Collaborate with agencies to build AW LAB Community and get direct contacts with influencers Support in the organisation and management of AW LAB's special events, both in-house and in collaboration with brand partners Support in the planning and implementation of events, corporate and product PR activities and special collaborations
CORE COMPETENCIES Degree in progress or completed - preferably in Marketing or similar fields Good knowledge of the Microsoft Office Suite Crazy for social media, influencers, events and lots of creative and out of box ideas Dynamic, passionate and enthusiastic about life Attention to details Teamwork
LANGUAGES Italian Good knowledge of English Spanish (nice to have)
LOCATION Limena (PD) Possibility of working in Lavoro da remoto for part of the week after an initial on-site training period
WHAT YOU WILL FIND 3F environment: Friendly, Fair, Firm
COME AND JOIN US TO MAKE BATA & AW LAB STRONGER!