We are looking for of a Marketing and Business Data Analyst, whose analytical prowess will illuminate strategic pathways and shape visionary decision-making.
Responsibilities
* Develop and communicate a strategic vision for leveraging data to drive business objectives and innovation.
* Lead the strengthening of a solid data culture based on the understanding of market and customers dynamics.
* Analise large set of data with the aim of producing actionable insights; Create analysis and reporting to support Business Units and Regional Markets.
* Develop custom data models, algorithms and predictive models to support the identification of business patterns and support business decisions.
* Stay abreast of industry trends, emerging technologies, and best practices in data management and analytics. Drive market research activities (e.g. market sizing, competition, customers segmentation).
* Drive continuous improvement in data processes, ensuring data quality, accuracy, and relevance.
* Support the implementation of processes to collect, organize and manage data through DB.
* Support the adoption of Business Intelligence tools and CRM.
Qualifications
* Degree in Engineering, Economics, Data Science, Computer Science.
* At least 2-3 years of work experience. Background in similar positions is a plus.
* Fluency in English.
* Advanced knowledge of Excel (including pivot tables) and good PowerPoint skills.
* Knowledge of Python, VBA and / or other programming languages.
* Understanding and utilization of CRM tools and Marketing Automation.
* Problem solving skills and analytical mindset.
* Result-driven attitude, thoroughness, proactivity, and good interpersonal skills.
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