Overview
Marketing & Communication Manager Italy (M/W)
About TAG Heuer
TAG Heuer: Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach, and a cool and free-minded spirit to think ahead and establish records. The TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, self-confident people who are connected to the future.
Position
Marketing & Communication Manager Italy
Location and Employment
* Place of employment: Milan, Italy
* Contract type: Permanent Job
* Required experience: Minimum 5 years
* Work mode: Full Time
Job Responsibilities
* 360 Marketing Plans: According to international Brand guidelines, develop a yearly marketing strategy that helps build the brand, reinforce the brand positioning, and drive traffic & engagement
* Define a yearly marketing plan covering: PR, Media, Events, Influencers & Sponsoring
* Lead and supervise the marketing team of 3 talents: Marketing 360 Project Manager, PR Project Manager & Intern
* Manage ROI and effectiveness of marketing activities across business channels - being sell-out and profitability driven
* Define and respect all yearly marketing budgets
* Be the link between the TAG Heuer HQ and the market to broadcast reporting, optimize plans, identify opportunities and push campaigns further
* Trade Marketing: Collaborate with area managers and wholesale partners to implement co-op promotions and initiatives
* Develop marketing materials and ensure consistent brand messaging across all the POS
* Media strategy: Respect HQ media guidelines and allocate touchpoints; brief and define annual media plan with our media agency
* For each campaign, clarify objectives and define the budget, targeted audience, assets and the media used (Offline: OOH, Print / Online: Social media, Digital)
* Develop and implement creative solutions to increase awareness, drive traffic to stores, and convert online activity into physical visits
* Monitor performance and optimize content, campaigns and learnings
* PR & Influencers: Grow the TAG Heuer's PR share of voice; manage PR activities, write and distribute press releases, pitch stories, organize press conferences, and respond to media inquiries
* Identify, recruit, and nurture relationships with key journalists, influencers and brand ambassadors
* Events & sponsorship activations: Develop, produce and deliver events to support key launches or institutional events; coordinate with high-end suppliers; ensure timely execution
* Manage and oversee local Formula 1 Grand Prix activation, coordinating with HQ for seamless execution of marketing, logistics, and event management
* Ensure set-up and deployment of new partnerships to maximize brand awareness, desirability and ROI
* Reporting: Lead budget presentations to the General Manager / HQ; monitor the competitive landscape; derive consumer insights to inform CRM and trade strategies; deliver month/quarterly brand performance reports
Qualifications
* Master degree in Marketing, Communication or Business Development
* 8+ years' experience in marketing, retail and/or digital
* Fluent in English
* Strong negotiation skills & inspirational personality to drive projects
* Strong understanding of the retail environment in fast moving industries
* Strong planning and analytical skills
* Experienced CRM and customer loyalty builder
* Strong affinity for the watchmaking industry
* Entrepreneurial / startup mindset, hands on, adaptability
* Interpersonal and relationship-building skills, collaborative team player
* Detail oriented while keeping bigger picture focus
* Solution-driven, focused and organized
* Strong verbal and written communication skills
* Creative and passionate about new trends in lifestyle & motorsport
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