What will be your mission?We are looking for a dynamicMarketing, Communications & Social Media Managerto joinPorta Rossa Hotel Florence, as it enters an exciting new chapter as part of theColbert Collection.You will lead the hotel's full marketing, PR, and digital strategy—boosting brand visibility, driving revenue, and strengthening customer engagement.Reporting to the Hotel GM (with a dotted line to Colbert PR & Brand/MKT Directors), you willdevelop and execute the hotel's Marketing & Communications Plan, working closely with Central Brand, MKT & PR teams.You will manage the MarCom budget, oversee campaigns, and ensure strong brand alignment while driving local initiatives.You will lead the marketing and communication strategy for the hotel and for the launch of a newbistro concept developed in collaboration with chef Paulo Airaudo.The role focuses on brand positioning, storytelling and go-to-market execution for a contemporary, Italian-inspired bistrot designed for both hotel guests and the local community.You will oversee communication activities before, during and after the opening, including PR, media and influencer engagementThis is a unique opportunity to shape and launch a high-profile F&B; project from the ground up, combininghospitality, gastronomywithin an international hotel environment.What will you do?Marketing Strategy & BudgetDevelop and execute the full MKT & PR Plan with GM, PR & Brand teams.Ensure alignment with global brand initiatives and guidelines.Manage budget, forecasting, payments, ROI analysis, and market research.Campaigns, Branding & CreativeRun or oversee creative campaigns to grow brand awareness, sales, and loyalty.Act as Brand Guardian across all touchpoints.Produce marketing materials, collaterals, merchandise, and stationery with external partners.Lead promotional campaigns and hotel/F&B; packages.Oversee photo/video shoots with HQ approvals when required.Content & Digital MarketingCreate and manage content for the hotel website,