You live and breathe TikTok. Not as a user, as a creator, strategist, and trend spotter who understands the platform from the inside out. In this role, you'll bring that native fluency to global brands, turning briefs into content that actually performs. You'll work closely with our Director Social to shape direction, move fast, and keep our clients ahead of the curve.
Responsibilities and Qualifications
* You execute TikTok content strategy for global brands, translating briefs into native, scroll-stopping concepts that fit the platform, not just the brand guidelines
* You create and edit high-quality TikTok content end-to-end, using CapCut and TikTok's native editor to nail pacing, audio, and the aesthetic that makes content feel platform-first
* You apply your understanding of TikTok's algorithm and FYP mechanics to optimise every asset for discoverability and performance
* You manage the full content creation process from concept to delivery, collaborating with the Social Media Manager on content calendars and flagging emerging opportunities before they peak
* You stay ahead of trends, sounds, and cultural moments, spotting what's gaining traction early and adapting it smartly for different brand contexts
* You are deeply fluent in TikTok, you spend real time on the platform, understand trend cycles, and know instinctively what feels native versus corporate
* You have 2–3 years of proven experience creating and editing TikTok content, with a strong portfolio to back it up
* You are skilled in CapCut and TikTok's native editor, comfortable with Canva, and familiar with AI tools for content creation, or eager to develop these skills quickly
* You are fluent in English and Italian, detail-oriented, and able to manage multiple projects in a fast-moving, collaborative environment
* You take creative ownership, stay open to feedback, and bring the energy and instinct of someone who genuinely lives on the platforms they work on
About us
We make advertising meaningful.
Co-founded by Lara Daniel and Christoph Kastenholz in 2014, Pulse Advertising was born with a vision to make advertising meaningful. What we do? We enable brands to win and retain customers on social media, and do all that works for that: influencer marketing, paid social advertising and social media management. By today, we have grown to offices across several countries, and a team of 100+ people, all pursuing that 1 vision. We are thought leaders in our space, and believe in sharing that journey with other people who are ambitious and think big!
As an employer, we stand for equal opportunities and we are committed to diversity in our teams regardless of age, disability, race, religion, nationality, sexual orientation, ethnic origin or gender.
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