PWe are looking for a Creative Marketing Lead to join our Marketing Team at Whatwapp. This role plays a key part in our player-centric strategy, ensuring sustainable player growth through innovative creative execution. /ppAs a Creative Marketing Lead, you will lead the development and execution of innovative UA creatives to attract and engage potential players. You will work closely with the marketing team to develop a wide range of materials, from video ads to store marketing assets in the Apple App Store and Google Play Store, ensuring a strong brand presence across all marketing materials. /ppYou will measure the performance of new creatives, identify top-performing concepts, and provide data-driven analysis of each experiment. While working primarily with the User Acquisition and Creative Marketing Team, your influence will extend across multiple departments. /ppbYour quests will be to : /b /pulliCreative Strategy Execution : Develop and execute UA creative strategies that resonate with our target audience, working with internal teams and creative partners to produce 2D animated videos and static assets for user acquisition campaigns. /liliProject Management : Oversee multiple creative projects from concept to delivery, ensuring high-quality execution and timely completion while maintaining a keen attention to detail. /liliPerformance Optimization : Analyze the performance of creative assets, conduct A / B testing, and provide actionable insights to refine and improve creative quality and results in collaboration with performance marketing teams. /liliTeam Management : Oversee creative production pipeline by leading brainstorming sessions, sharing creative performance insights, and providing feedback to the creative team. /liliPlatform Optimization : Ensure all creative content aligns with platform-specific guidelines and advertising standards. /liliASO : Optimize app store pages (Apple and Google Play) by crafting awesome assets and conducting A / B tests to drive high conversion rates and maintain a visually appealing brand presence across all platforms. /liliCross-Functional Collaboration : Work seamlessly with art, performance marketing, and product teams to align on creative strategies and objectives, while providing constructive feedback to both internal and external teams. /liliIndustry Trends Innovation : Stay on top of industry trends and competitor strategies, using insights to push creative boundaries and explore new ways to market to our target audience. /liliProcess Improvement : Stay ahead of industry trends and competitor strategies through thorough market research. Continuously identify opportunities to streamline workflows and enhance creative processes for maximum impact. /li /ulpbTo start playing, you will need : /b /pulliDemonstrated ability as a Senior Marketing Artist, with experience leading a team or a big project in the mobile gaming industry. /liliStrong knowledge and experience working with Adobe Cloud Suite : Adobe After Effects, Premiere, Photoshop, and Illustrator. /liliStrong sense of creativity and a passion for graphic excellence. /liliKnowledge of mobile gaming KPIs. /liliAbility to effectively communicate creative choices to diverse stakeholders. /liliStrong sense of ownership and ability to optimize workflows for efficiency. /liliStrong analytical and organizational skills. /liliImmense appetite for learning and a passion for mobile entertainment / gaming. /liliStrong portfolio showcasing your best 2D artwork, including UA videos and promotional assets. /li /ulpbTo boost your game, it's nice to have : /b /pulliCan manage multiple projects simultaneously and prioritize effectively. /liliHave a proven track record of elevating user acquisition (UA) creatives. /liliAre proactive and continuously seek out opportunities for improvement and innovation. /liliSkilled in analyzing data and interpreting it to inform creative decisions. /liliStrong communication skills, both verbal and written. /liliCan articulate and provide constructive, creative feedback effectively. /liliBring a creative mindset with a strategic approach to problem-solving and innovation. /liliA passion for gaming and a deep understanding of the mobile gaming landscape. /liliCapacity to adapt to new tools such as AI Image Generators. /li /ulpbThe type of player you are : /b /pulliPassionate about technology and processes. /liliStrives to identify and solve problems. /liliAble to propose new solutions. /liliTeam player to help others level up. /liliShares and seeks knowledge. /liliCritical thinker. /li /ulpbOur company values : /b /pulliUse critical thinking : don't assume, validate your gut feeling! /liliTake ownership and make it happen! /liliLove what you do and have fun doing it! /liliWork on the problem, not just the symptoms! /liliDon't overcomplicate it, keep it simple and effective! /liliShare ideas to reduce bias and improve results! /li /ulpPower-ups to have more fun /ppbSmart Working policy /b /ppAn innovative, dynamic, and friendly work environment in which you will have the opportunity to grow personally and professionally, thanks to our amazing team. /ppAmazing HQ office in the center of Milan (M2 – Stazione Garibaldi). /ppEnglish courses provided by a native teacher (related to your English level). /ppMonthly Product / Design / Marketing / Tech panels to be aligned with all departments’ results. /ppAmazing workstation with the latest MacBook Pro and a Display Screen (Whatever makes you work better is welcome!). /ppA top-notch contract proposal. /ppTicket restaurant when working from the office. /ppFree Coffee Beer; once a month pizza lunch together. /ppInternal Team Building events. /ppRelax Area with Sofa, Foosball Table, and Board Games. /ppJ-18808-Ljbffr /p #J-18808-Ljbffr