Trade Marketeer Food Service
Location: Remote, Italy
Type: Full-time
Posted: 24 Days Ago
Requisition ID: Req-257990
As a Trade Marketeer in Italy, you will be responsible for executing and implementing marketing and trade marketing initiatives to support LW's value and volume ambitions within the country.
You will act as a key link between Core EMEA Marketing and local Sales Execution, ensuring alignment on priorities.
Deep understanding of business and route to market is essential to support both pull and push initiatives.
What do you do?
* Ensure consistent deployment and execution of EMEA marketing campaigns and initiatives.
* Deploy local campaigns in line with EMEA marketing guidelines.
* Improve the effectiveness of all sales funnel steps to generate qualified leads.
* Enable and equip the sales team for consultative selling to become preferred partners.
* Collaborate with the Marketing and Sales Managers to build and implement trade marketing plans and activations in Italy.
* Contribute to the long-term route to market strategy and develop initiatives in focus segments.
* Align launch and campaign timings with customers and sales teams.
* Support the development of the country’s Annual Operating Plan.
* Identify opportunities to enhance customer engagement across regions.
* Stay informed on market trends, industry standards, and competitor activities.
What do you bring?
* Bachelor's degree in Marketing, Marketing Communication, or Category Management.
* 3-5 years of marketing experience in the Foodservice sector in Italy; FMCG experience is a plus.
* Understanding of channels and customer needs.
* Experience handling matrix organizations with strong negotiation skills.
* Fluency in English; knowledge of other European languages is beneficial.
* Strong communication skills.
* Willingness to travel within Italy and to the Netherlands; flexibility is essential.
We offer a challenging role in a dynamic, growing organization in the food industry. We value integrity, teamwork, inclusion, results, and empowerment. Join us to see opportunities in every potato!
About Us
We encourage ambition, initiative, innovation, and collaboration. Our culture is driven by our values and a commitment to sustainability. We care about the environment, society, and the growth of our employees. We see opportunities everywhere—what opportunities do you see?
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