PpReady to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. /ppRestaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. /ppRBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. /ppRBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc. /ph3Our opportunity: /h3pAs a CRM Specialist, International within the Engagement Value Stream, you will play a critical role in the execution, optimization, and scaling of CRM programs across multiple international markets. /ppYou will work closely with the Manager of CRM Services, regional marketing teams, and our agency partner to deliver high-quality CRM activations that result in a positive sales impact. /ppThis role requires a strong profile who can effectively coordinate different stakeholders within our RBI CRM services agency, define and deploy impactful initiatives, and measure their success. /ppThe ideal candidate has hands‑on experience with Braze, Amplitude, and CRM execution in QSR or other high-frequency retail categories. /ppbRBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week. /b /ppbThe role is based in Lucerne, Switzerland and relocation is required, but RBI supports the relocation process. /b /pulliLead the ongoing optimization of annual and quarterly CRM calendars in partnership with markets, ensuring alignment with business priorities, marketing campaigns, and product roadmaps. /liliPartner with internal stakeholders, regional teams, and the CRM agency to translate high-level objectives into a cohesive CRM strategy, defining target audiences, channel mix, and measurement frameworks. /li /ulh3CRM Execution Operations /h3ulliQA and deploy multi-channel CRM campaigns (email, push, IAM) within Braze, ensuring flawless execution. /liliTranslate marketing campaigns and business objectives into technically feasible CRM strategies. /liliSupport the configuration of lifecycle programs, automated journeys, and experiments. /liliMaintain and improve workflows with agency partners to ensure execution consistency and efficiency. /li /ulh3Analytics Performance Measurement /h3ulliRun weekly and monthly performance analysis, providing actionable insights to the Manager of CRM Services and clients. /liliMeasure incrementality, retention, engagement, and revenue impact of CRM initiatives. /liliAnalyze database health, contactability funnels, and opt-in trends; recommend action plans to grow the contactable base. /liliSupport testing strategies (A/B tests, holdouts, multivariate tests) across markets. /li /ulh3Cross-Functional Collaboration /h3ulliCollaborate daily with the CRM Services agency to ensure high-quality production of assets, templates, and data requirements per launch dates and business objectives. /liliWork closely with clients and regional marketing teams to localize CRM calendars. /liliAt least Bachelor’s degree in Marketing, Digital, Business, Data Science. /lilib3-5 years of experience in CRM, loyalty, or digital marketing, preferably in Quick Service Restaurants, retail, or consumer-facing industries. /b /liliFamiliarity with CRM platforms and data analytics tools (Braze, Amplitude – Snowflake is a plus). /liliFamiliarity with project management tools (Monday.com, Airtable) /liliAdvanced knowledge of Microsoft Office tools (PowerPoint, Excel, PowerBI) /liliDemonstrated ability to work with multiple internal and external stakeholders or decentralized business models. /liliProcess-oriented with experience working in a fast-paced, multi-stakeholder environment; agency experience is a plus. /liliFluency in English is a must; additional fluency in Spanish is a plus. /li /ul /p #J-18808-Ljbffr