Responsibilities / Tasks
We are seeking a detail-oriented and analytical Marketing Specialist to join our dynamic marketing team.
The ideal candidate will be responsible for collecting and analyzing performance data across various campaigns and channels, updating key performance indicators (KPIs), and proposing actionable improvements to enhance our marketing strategies.
This is an opportunity to propose and develop a renewed approach and working method.
Additionally, this role will support the marketing team with daily activities, including content creation and event organization, providing a great chance to engage with marketing and communication activities in a holistic way.
Key Responsibilities:
* Performance marketing & Analytics:
o Collect and analyze performance data for online and offline marketing campaigns and events, by processing raw data from CRM, website and LinkedIn platform.
o Utilize analytics tools to track and report on campaign effectiveness.
o Update and maintain monthly KPI reports to assess marketing performance.
o Propose improvements for KPI management to ensure alignment with business objectives.
* Performance Improvement:
o Identify low-performing activities and propose actionable improvement strategies.
* Online Tools & Social Media Planning:
o Execute enhancements on online marketing tools and platforms.
o Assist in planning and optimizing social media strategies to drive engagement and conversion.
Your Profile / Qualifications
* Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
* Professional proficiency in English (written and verbal).
* Proven experience in marketing data analysis.
* Proficiency in analytics tools (e.g., Google Analytics, PowerBI).
* Skilled in CRM systems, preferably SAP.
* Strong understanding of digital marketing channels and social media platforms.
* Excellent problem-solving skills and attention to detail.
* Ability to communicate complex data insights in a clear and actionable manner.
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