Trade Marketeer Food Service
Apply locations: Remote Italy | Time type: Full time | Posted on: Posted 24 Days Ago | Job requisition id: Req-257990
As a Trade Marketeer in Italy, you will be responsible for executing and implementing marketing and trade marketing initiatives to support LW's value and volume ambitions within the assigned country.
You will serve as a key link between Core EMEA Marketing and local Sales Execution, helping both sides stay aligned on key priorities.
Deep understanding of Business and Route to Market is required to support both Pull and Push initiatives.
What do you do?
* Ensure consistent deployment and execution of EMEA marketing campaigns and initiatives.
* Deploy local campaigns in accordance with EMEA Marketing guidelines.
* Contribute to improving the effectiveness of all sales funnel steps to generate qualified leads.
* Enable and equip the sales team to practice consultative selling to become a preferred partner to customers.
* In collaboration with the Marketing Manager and Country Sales Manager, build and implement PULL & PUSH trade marketing plans and activations in Italy.
* Contribute to the long-term Route to Market strategy and develop initiatives in focus segments.
* Ensure aligned timing of launches and campaigns with customers and the sales team.
* Support the marketing team and Country Sales Manager in developing the country’s Annual Operating Plan.
* Identify opportunities to improve customer engagement across regions.
* Stay current on market trends, industry standards, and competitor activities.
What do you bring?
* At least a bachelor's degree in Marketing, Marketing Communication, or Category Management.
* 3-5 years of marketing experience within the Foodservice sector in Italy. FMCG experience is a plus.
* Understanding of channels and customer needs.
* Comfortable working within matrix organizations, with strong negotiating skills.
* Fluent in English; knowledge of other European languages is beneficial.
* Strong communication skills.
* Willingness to travel within Italy and to the Netherlands; flexibility is essential.
We offer a challenging role in a dynamic, growing organization in the food industry. We encourage growth and development, guided by our values: Integrity, Teamwork, Inclusion, Drive for Results, and Empowerment. At Lamb Weston EMEA, we see opportunities in every potato. What opportunities do you see?
About Us
We value ambition, initiative, innovation, and collaboration—across cultures and partners, from growers to customers. Our passion drives us to improve and innovate sustainably, reflecting our commitment to the environment and society. We seek team players eager to take responsibility and grow with us, making the world better through our work. As we say at Lamb Weston: If we see a potato, we see opportunities. What opportunities do you see?
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