As Product Area Lead Digital Sales at ING Italy, you will build and steer the digital sales engine to acquire customers, convert leads, and grow revenue across channels.
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You will define end-to-end strategy and collaborate with Brand, Marketing & Comms, Product Areas, Data & Analytics, and Customer Interactions to translate growth opportunities into measurable impact.
You’ll lead an always-on optimization program, drive ROI on digital funnels, and shape an agile, cross-functional squad in a fast-paced, innovation-driven environment.Retribuzione / BenefitsSet ING Italy's digital sales objectives aligned with Retail and Growth prioritiesDevelop digital sales strategies for priority portfolios (Lending, Payments, Daily Banking, Investments)Lead end-to-end optimization of the customer journey from lead to conversionImprove acquisition, conversion, cross-sell, and revenue KPIsOversee always-on optimization of funnels through content, journey improvements, and UXEnhance SEO/SEM performance and digital discoverabilityFoster experimentation culture: A/B testing, multivariate testing, rapid prototypingBuild reporting and measurement frameworks (Adobe Analytics or equivalent) with tagging, attribution, and dashboardsManage commercial budgets and ensure strong ROIBuild and lead a multidisciplinary Digital Sales squadCollaborate closely with Product Areas, Brand, Marketing & Comms, Data, and Customer InteractionsPresent recommendations and business cases to senior leadershipShape operating model across Product, Growth, Brand, Marketing & Comms, and DigitalResponsabilità8-10+ years in Digital Sales / Growth / Performance Marketing, with leadership experienceProven track record delivering measurable commercial results in digital funnelsStrong expertise in digital analytics (Adobe Analytics, GA4), SEO/SEM, and experimentation (A/B testing)Experience improving UX/UI for mobile and web with design teamsAbility to build and lead high-performing xjrgpwk cross-functional teamsFluency in English; Italian is a strong plusExperience in financial services, e-commerce, fintech or high-growth digital environmentsKnowledge of predictive modelling, marketing mix modelling, or AI-driven optimisationBackground in agile ways of working within Tribes/SquadsBachelor's degree in Business, Marketing, Data/Analytics or related field; Master's preferredRequisiti fondamentaliSuper flexible smart workingCompetitive base salaries and performance-based bonusesDiverse cultures & innovative mindsetsInternational environmentCommitment to sustainabilityLots of training development opportunities
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