A proposito di realme realme è un marchio tecnologico fondato ufficialmente il 4 maggio 2018 da Sky Li. L'aspirazione di realme è quella di fornire prodotti con un'esperienza completa e superiore per i giovani, e realme si impegna a diventare un marchio tecnologico di tendenza.
Grazie alle competenze nelle tecnologie all'avanguardia degli smartphone e dell'IoT, realme offre ai consumatori prodotti con tecnologie, caratteristiche ed esperienze di tendenza che vengono applicate per la prima volta nel segmento di prezzo. Nel giugno del 2020, gli utenti globali di smartphone di realme hanno raggiunto i 35 milioni e il volume delle vendite di prodotti audio AIoT ha superato il record di 1 milione. Work Mode : 100% Onsite
Develop and implement a comprehensive strategy tailored to each social platform.
* Develop and execute KOL marketing campaigns to support product launches, brand awareness, and user acquisition goals.
* Drive brand storytelling, product launches, and campaigns tailored to different consumer segments.
* Conduct competitor analysis and research emerging platforms and trends to keep the brand ahead of the curve.
Content Creation & Management
* Lead content planning and calendar management, ensuring a mix of product-led, brand-led, Kol-lead, and community-driven content.
* Oversee the production of high-quality, platform-specific creatives.
* Collaborate with the creative team to design content that resonates with the target audience.
Track and analyze the performance of social &KOL campaigns, leveraging data to optimize content and strategy.
Work closely with cross-functional teams, including product, brand, and growth marketing, to align social media efforts with overall business goals.
- Identify, evaluate, and build relationships with relevant, content creators, and external agencies to amplify brand reach and engagement.
Support Community Management
- Monitor, respond to, and engage with followers to foster a strong online community.
5+ years of experience in Social media &KOL strategy in consumer electronics industry.
* Strong understanding of major social platforms (TikTok, Instagram, YouTube, etc.) Exceptional communication, storytelling, and copywriting skills.
* Proven track record of managing successful KOL campaigns from start to finish.
* Familiarity with performance marketing and digital advertising is a plus
* -Proficient in Italiaan and English