Company Description
New behavioral models, heterogeneous purchasing processes, extraordinary volumes of available information, and the pervasive affirmation of advanced digital technologies have transformed Retail into an unprecedented space of interaction.
At RETEX, we fully oversee this space, promoting a "disruptive" vision of Retail: a multichannel experience that impacts the brand-consumer relationship and the entire community. Retail generates value, whether through physical stores or eCommerce. Retex’s primary objective is to redefine the meaning of Retail, looking beyond logistics, transactions, and points of sale to the dynamics that occur at every moment of the journey when contact is made and a relationship is established between the brand and the consumer.
At Retex S.p.A. Società Benefit, we encourage change, innovate processes, and break down cultural barriers before technological ones. Understanding the Retail business involves comprehending the cognitive processes underlying purchasing behaviors, reading social and market changes, and relating them to ideas, paths, and technologies capable of offering value to clients and users.
Building the future of Retail is the goal that constantly guides our actions.
Our Retail focus mainly on three industries:
* Fashion & Luxury
* Consumer Retail & Food Service
* Direct to Consumer
Retex’s industries intersect with its practices:
* Tech
* Digital & Business Performance
* Marketing & Communication
* Service Operations
Position
We have an exciting opportunity to join the advertising team in Witailer, the marketplace optimization and data analytics brand of Retex, as a Digital Advertising Specialist. If you are passionate about digital advertising and driven by data, this is the perfect match! As our new Digital Advertising Specialist, you will dive deep into online marketing, playing a key role in optimizing our clients' advertising investments and supporting their growth.
The Role You Will Play :
1. Client Revenue Maximization: Support our clients in maximizing revenue while optimizing the ROI of their advertising investments. Help define advertising strategies for clients on paid search and programmatic advertising.
2. Campaign Implementation: From keyword and product research to campaign creation on the Amazon Advertising platform, implement advertising strategies. Manage pay-per-click/search and programmatic campaigns, optimizing their performance to improve clients' ROAS, clickthrough, conversion rate, search ranking, discoverability, and visibility on Amazon.
3. Performance Analysis: Analyze and monitor performance against objectives, providing recommendations and insights to exceed client expectations. Use data-driven approaches for informed decisions and campaign optimization.
4. Budget Management: Manage advertising budgets and forecast key metrics like sales growth and ROAS, ensuring strategic allocation of investments for maximum impact.
5. Innovation and Adaptability: Stay updated on new Amazon Advertising features and decide how to integrate them into current strategies to deliver additional value.
Requirements
We believe you would excel in this role with these characteristics, even if you don't have all:
* Educational and Professional Mastery: 1-2 years of experience in advertising, marketing, or e-commerce, with direct experience in digital advertising, campaign monitoring, optimization, and data analysis being a plus.
* Technical Fluency: Proficiency in Excel and PowerPoint. Experience with Amazon Advertising Platform is preferred.
* Interpersonal Skills: Excellent communication skills for effective collaboration and sharing insights across teams. A team player with a cooperative spirit is essential.
* Initiative and Organization: Attention to detail, proactivity, and motivation to achieve results, managing multiple tasks efficiently.
* Linguistic Skills: Fluent in Italian and English; knowledge of French is a plus.
Other Information
Our team comprises diverse skills and experiences. We encourage growth and development, fostering an environment for experimentation and learning. Retex celebrates diversity and inclusion, being a Società Benefit and an equal opportunity workplace where everyone is valued.
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