The Digital Wholesale Manager will drive the digital development of the defined key accounts, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share online, leading digital excellence across all touchpoints.
What you'll do:
* Account Ownership: Serve as the primary point of contact for all digital topics across assigned accounts. Build and execute long-term digital account strategies, manage commercial agreements, and drive digital sell-out and market share.
* Digital Activation: Lead and prioritize digital initiatives that fuel growth—across onsite visibility, offsite campaigns, and key commercial moments. Partner with brand teams to deliver impactful digital marketing content across online platforms.
* CX Building: Act as a digital and technical consultant, empowering account partners to elevate their online experience using adidas.com tools, best practices, and innovation initiatives.
* Market Intelligence: Analyze digital funnel performance, consumer behavior, and category trends (both quantitative and qualitative) to identify opportunities that influence assortment, sell‑in, and reorder decisions across digital and offline environments.
* Trading & Optimization: Execute digital shelf optimization and ongoing trading actions in tight collaboration with account teams to maximize visibility and conversion.
* Stakeholder Communication: Deliver clear, insight‑driven updates to senior management at cluster and European levels, demonstrating mastery of key digital metrics and account performance.
* DPC Representation: Champion DPC expertise in internal and external settings—including sell‑ins, key account meetings, Sales & Marketing reviews, and global DPC sessions.
Skills you'll need:
* Deep understanding of essential digital KPIs (Impressions, CTR, PDP Views, CR, ROAS, onsite searches) and the levers that impact them.
* Proven ability to translate digital performance insights into commercial actions that elevate revenue and performance.
* Strong account management and negotiation skills.
* Hands‑on experience with content‑driven and conversion‑focused digital activations.
* Comfortable navigating change with a test‑and‑learn mindset in a fast‑moving digital landscape.
* Ability to clearly communicate complex topics to stakeholders at all levels—both remotely and in person; strong presentation and PowerPoint skills required.
* Highly reliable, committed, and results‑driven.
* Able to manage multiple priorities under pressure.
* Thrives in an international, cross‑functional environment.
* Fluent in English (written and spoken).
Main requirements:
* Minimum 6 years of professional experience in an eCommerce or digitally related field
* University degree in the field of Business, eCommerce or equivalent
* Experience working with external stakeholders, ideally within the fashion lifestyle or sportswear industry
* Experience working with leading digital data platforms (such as GA4, Power BI) is preferred
* Annual bonus
* Gym and Sports opportunities
* Free access to self‑learning platform
* Employee Assistance Program (personal counselling)
The role will be based in our new office in Porta Nuova Milano!
Our Culture
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
* COURAGE: Speak up when you see an opportunity; step up when you see a need.
* OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow‑through.
* INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
* TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
* INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
* RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
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