Carpe Diem ToursRome, Italy | Hybrid (3 days/week in office + travel)Reports to: CEO
Role OverviewCarpe Diem Tours is seeking a Marketing Director to define, lead, and execute our marketing strategy across all channels. This is a player-coach role combining strategic ownership with hands-on involvement.You will lead multiple in-house marketing teams, own the marketing budget, collaborate closely with senior leadership, and oversee external partners. You will take a proactive approach to identifying growth opportunities, improving performance, and evolving the marketing function, while acting as a key connection between the marketing department, the CEO, and the Board of Directors.Your focus will be on driving growth in line with company projections while maintaining and evolving an established brand.
What Success Looks LikeAchieving company sales targetsIncreasing direct revenue by 12%Successful execution of new product launches
Marketing Functions You Will OwnPerformance & Channel Marketing: OTA marketing (leading the in-house OTA team), SEO, PPC strategy and vendor managementContent, Copy & Social Media: Oversight of all marketing copy and the in-house Copywriter and Social Media / Content teamLifecycle & Email Marketing: Strategy, campaign integration, and performance alignmentDigital Experience: Website content, performance, CRO, UX, and coordination with the internal tech teamBrand, Innovation & Emerging Channels: Brand stewardship, AI/LLM search visibility, and testing new tools and approaches
Key ResponsibilitiesDefine and evolve marketing strategy in collaboration with leadershipPlan and execute integrated, multi-channel campaignsLead, align, and develop four in-house marketing teamsOwn and manage the marketing budget and investment decisionsManage external agencies and vendorsEnsure brand consistency while supporting ongoing evolutionTrack performance, report results, and provide insights to leadership
Skills & AttributesStrategic, execution-focused marketer with strong ownership mentalityProven people leader able to set direction and hold teams accountableCreative thinker grounded in data and resultsComfortable managing multiple teams, channels, and prioritiesWorking knowledge of AI and LLM tools applied practically in marketingExcellent written and verbal communication skills in English
Experience & Qualifications3–5 years of marketing experience with increasing responsibilityProven experience leading teams and owning marketing budgetsExperience in tours or experience based businesses requiredFluency in English required
Location & Work StyleHybrid role based in RomeIn-office 3 days per weekTravel to other Carpe Diem Tours destinations as needWe are open to candidates who are not currently based in Rome, but are willing to relocate.
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