The Role of a Data Analyst in Driving Business Growth
Data analysts play a pivotal role in shaping the future of retail by enabling brands to provide a superior shopping and engagement experience. As a data analyst, you will drive Poq's data capabilities by automating data collection, building dashboards, and producing insightful reports.
Key Responsibilities:
* Dashboard & KPI Management: Design, maintain, and enhance dashboards and reports to track critical KPIs, including app engagement, retention, conversion rates, and revenue growth across our customer base.
* Analytics Channel Ownership: Manage and prioritise incoming data requests via the internal analytics communication channel, ensuring timely and accurate delivery of insights.
* Customer Analytics Setup: Assist in configuring analytics for new customer implementations to ensure seamless data tracking and reporting.
* Market Research & Competitive Analysis: Conduct digital market research to analyse market share, user behaviour, and industry trends, comparing findings against Poq app performance.
* Business Case Insights: Generate data-driven insights to support feature business cases by assessing uplifts in key KPIs associated with user experience improvements.
* Monthly/Quarterly Insights & Performance Report: Support the relaunch of quarterly app insights and performance report, enhancing brand credibility and adding value to sales collateral.
* Support Customer Success: Provide insights into client app performance and identify key drivers of app adoption, feature usage, and overall app success.
Requirements and Qualifications:
* 2+ years of experience as a Data Analyst
* Proficiency in Google Analytics and Adobe Analytics for tracking and analysing user behaviour
* Experience or exposure to the retail or e-commerce industry, with understanding of relevant metrics and trends
* Proficiency in Google Workspace tools such as Sheets, including advanced formulas and automation
* Experience with business intelligence platforms such as Looker and Tableau
* Familiarity with cloud-based enterprise data warehouse solutions, such as BigQuery
* Good understanding of SQL for querying and manipulating data
* Knowledge of programming languages such as Python is a plus
* Strong understanding of statistics and algebra for data analysis
* Excellent analytical skills for large data sets
* Ability to identify challenges and apply data-driven solutions
Our Culture:
* We move forward constructively with integrity and purpose
* We bring the best version of ourselves every day
* We are experts and innovators at the top of our game
About You:
* We are looking for a talented data analyst who can thrive in a dynamic work environment that encourages collaboration and creativity
How We Work:
* We take ownership and hold ourselves accountable
* We do great work and get things done together
What We Offer:
* A dynamic work environment that encourages collaboration and creativity
* Ongoing training and development opportunities
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